Netbasequid
JANUARY 18, 2023
And it’s a position that Southwest Airlines finds itself in right now! But research has revealed that although the majority of organizations have come to terms with the risk of a crisis, only about a fifth have set up strong crisis response strategies. Southwest Airlines seems to be on the side of the majority.
Netbasequid
NOVEMBER 23, 2021
As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Thematic analysis uncovers the secrets held within datasets and it is a critical aspect of today’s market research. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis?
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ArchIntel
JUNE 16, 2021
Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. He spent nearly five years at Riverside Research, where he focused on guiding and selecting research and development investments to promote the products and solutions of customers and partners.
Netbasequid
MARCH 24, 2023
Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and market intelligence can reveal gaming industry intel useful for future releases.
Netbasequid
APRIL 28, 2023
With constantly changing market conditions and fluctuating customer needs, it is increasingly more challenging for VR gaming brands to keep up using traditional consumer and market research approaches. Realism Realism is one of the four important psychological variables for VR gaming identified by researchers.
Netbasequid
OCTOBER 19, 2021
Regardless of your industry, social metrics can provide deep market research insights that inform your brand. Below, we see social conversations for a major US airline over the past 30 days: Sentiment metrics for major US airline showing one month’s performance in earned media. 9/8/21 – 10/8/21.
Netbasequid
JUNE 10, 2021
Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. The use cases of social media listening are expansive.
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