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The Embattled Southwest Airlines Still Has Superfans and You Should Too!

Netbasequid

And it’s a position that Southwest Airlines finds itself in right now! But research has revealed that although the majority of organizations have come to terms with the risk of a crisis, only about a fifth have set up strong crisis response strategies. Southwest Airlines seems to be on the side of the majority.

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How to Conduct A Thematic Analysis

Netbasequid

And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?

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Consumer & Market Intelligence Sophistication is a Key Indicator of Business Success

Netbasequid

Both consumer intelligence and market intelligence offer a definite edge. How to conduct market research. Getting the edge with emerging market insights. With that, let’s jump in and look at a few areas brands can polish up to get their consumer and market intelligence on point.

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7 Tips for Text Analysis Success

Netbasequid

Text analysis is the process of sorting, analyzing and gaining insight from text sources. Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within. Thematic analysis.

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Brand Health and Competitor Tracking Reveals Gaming Industry Intel

Netbasequid

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and market intelligence can reveal gaming industry intel useful for future releases.

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. He spent nearly five years at Riverside Research, where he focused on guiding and selecting research and development investments to promote the products and solutions of customers and partners.

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Ranking & Monitoring VR Gaming Companies

Netbasequid

With constantly changing market conditions and fluctuating customer needs, it is increasingly more challenging for VR gaming brands to keep up using traditional consumer and market research approaches. Realism Realism is one of the four important psychological variables for VR gaming identified by researchers.

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