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The Embattled Southwest Airlines Still Has Superfans and You Should Too!

Netbasequid

And it’s a position that Southwest Airlines finds itself in right now! Southwest Airlines seems to be on the side of the majority. For now, there is at least one lesson learned from the Southwest Airlines Christmas catastrophe. Will your business survive the next crisis? How Southwest’s Crisis Evolved.

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Consumer & Market Intelligence Sophistication is a Key Indicator of Business Success

Netbasequid

Both consumer intelligence and market intelligence offer a definite edge. Getting the edge with emerging market insights. Between 2018 and 2020, marketers’ adoption of the tech jumped from 29% to 84%. In other words, sentiment is the context to the consumer intelligence you uncover in your segment.

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How to Conduct A Thematic Analysis

Netbasequid

And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?

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7 Tips for Text Analysis Success

Netbasequid

Text analysis is the process of sorting, analyzing and gaining insight from text sources. Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within. Thematic analysis.

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What Is Competitive Intelligence & How Is Your Competition Using It?

Netbasequid

Competitors are busy gathering competitive intelligence about your company right now, and they likely aren’t eager for you to up your competitive intelligence gathering game. What Is Competitive Intelligence? There’s never been a better use case for this social media analytics and market intelligence combo.

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Brand Health and Competitor Tracking Reveals Gaming Industry Intel

Netbasequid

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and market intelligence can reveal gaming industry intel useful for future releases.

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. It will be up to the industry’s competitive intelligence professionals to provide the insights that will help their companies take off ahead of the others. percent less than in 2018.

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