Netbasequid

NOVEMBER 23, 2021

As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Thematic analysis uncovers the secrets held within datasets and it is a critical aspect of today’s market research. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis?

Analysis 105

Analysis Airline Market Intelligence Entertainment 105

ArchIntel

JUNE 16, 2021

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. It will be up to the industry’s competitive intelligence professionals to provide the insights that will help their companies take off ahead of the others. percent less than in 2018.

Airline 104

Airline Restaurants Profiling Competitive Intelligence 104

Netbasequid

APRIL 28, 2023

With constantly changing market conditions and fluctuating customer needs, it is increasingly more challenging for VR gaming brands to keep up using traditional consumer and market research approaches. This should be interesting for marketers across all industries as we’ll provide illustrations from different market segments.

Gaming 52

Gaming Airline Travel Competitive 52

Netbasequid

OCTOBER 19, 2021

Regardless of your industry, social metrics can provide deep market research insights that inform your brand. Sentiment analysis uses artificial intelligence to parse users’ social media posts for positive, negative, and neutral attributes and emotions. Share of Voice as Competitive Intelligence. 9/8/21 – 10/8/21.

Airline 52

Airline Competitive Intelligence Analysis Competitive 52

Netbasequid

APRIL 7, 2021

Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within. The value of text analysis to your business intelligence cannot be overstated. Manual rules. Topic modeling.

Analysis 89

Analysis Restaurants Gaming Intelligence 89

Netbasequid

MARCH 18, 2021

Both consumer intelligence and market intelligence offer a definite edge. How to conduct market research. Getting the edge with emerging market insights. With that, let’s jump in and look at a few areas brands can polish up to get their consumer and market intelligence on point.

Market Intelligence 98

Market Intelligence Airline Intelligence Intelligence 98