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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

The consumer and retail (C&R) industry is evolving rapidly due to a combination of new innovations and technologies, shifts in consumer preferences and behaviors, and macroeconomic events hindering sector growth. To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research.

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Surviving armEGGeddon: 3 Tips for Retail Pricing Leaders

Engage3

As a loss leader for many retailers and often priced at a hyperlocal or store level, eggs play an important role in pricing strategy. What can you do as a retail pricing leader to win more trips and increase purchases? Use in-store audits and web scraping to capture accurate and hyperlocalized pricing across your competitive landscape.

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What is Ad Intelligence and how can it help boost your Ad Performance?

GrowbyData

In today’s volatile economy, with consumer spending decreasing, retailers and brands need actionable insights into their holistic ad performance across marketplaces like Google, Amazon, Walmart, etc. Why do brands and retailers need Ad Intelligence? Why do brands and retailers need Ad Intelligence? in your competitive landscape?

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Benefits of AI-Driven Mobile App Development in E-Commerce

Smart Data Collective

In February, a study found that the market size for AI in the retail sector is going to be worth over $25 billion by 2028. One of the most significant advantages of mobile apps is their ability to provide personalized experiences for users. AI also helps e-commerce brands be more productive.

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Engage3’s Price Image Management Suite Recognized as a Leader in Price Optimization by Both IDC and Retail Today

Engage3

. – January 18th, 2022 – Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, today announced independent analyst recognition for its Price Image Management Suite. Engage3 is one of only two vendors to be featured by both IDC and Retail Today.

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Amazon’s SOV Trends Comparison (2023 vs 2022): Insights from the Music and Apparel Industries

GrowbyData

In 2022, the retail giant commanded a substantial SOV between 35% and 40%. This indicates a shift in Amazon’s competitive landscape, potentially influenced by increased competition or shifts in consumer behavior or pressure on Amazon’s ad budget. However, 2023 tells a different story.

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What is Price Intelligence – The Complete Guide

GrowbyData

As a brand, retailer, and manufacturer they must set and provide competitive prices to the buyers to win new customers. As stated earlier, you must analyze the market price data to better understand your competitive landscape and price/reprice your product accordingly. Competitively Priced Products on Google Product Ads.