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How to Utilize Secondary Market Research

Netbasequid

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research? These include: 1.

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What Is Agile Market Research and Why Is It Important?

Netbasequid

Agile research to the rescue! Modern businesses have adopted agile market research as an answer to the dynamic environment in which they operate. What does this mean; how is it different from traditional market research; and why should you do it? What Is Agile Market Research? Let’s find out.

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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Like any other marketing strategy, you must measure email performance. According to McKinsey, email marketing is 40 times more successful than Facebook, Twitter, etc. Without continual review and analysis, a firm can’t show how its campaigns are doing or if they’re producing the expected results. Automation.

Marketing 305
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Picking a Digital Marketing Niche for Your Agency

mention

When Sellbrite took its first step into the world of e-commerce, it, like many, adopted the popular strategy: cater to all. They pivoted to their niche—multichannel e-commerce—and within a year, they had seen an astonishing 255% surge in their blog visits. It requires you to understand the nuances of a specific market sector.

Marketing 167
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How Trend Analysis Works in Marketing

Netbasequid

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. Her career is also focused on marketing , team-building and market analysis. Now, after a decade of playing second, the U.S.