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How to Perform Market Research: A 7-Step Guide

Netbasequid

Whether you’re a seasoned market analyst or just getting your feet wet in the world of market research, there are seven steps everyone follows. And without this contextual analysis, your market research is pretty worthless. Why Accurate Market Research Matters.

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Mom’s Spaghetti Shows Consumer Understanding in Action

Netbasequid

However, rapper Eminem seems to have hit the sweet spot with diners when he opened his Mom’s Spaghetti restaurant in his hometown of Detroit at the end of September. Despite the pandemic, 90% of consumers say going out to a restaurant is enjoyable, and 45% like to eat out twice a week. We could call this research and development.

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Cinco de Mayo Provides a Platform for Brand Offerings

Netbasequid

Consumer and market insights demonstrate why this is a winning business strategy. The following two examples demonstrate that a company does not have to be a food giant to run an excellent promotion and win the hearts of consumers. Reach out for a demo and take your marketing to the next level!

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Shake Shack Channeling Consumers’ K-Pop Love

Netbasequid

And the fascination hasn’t gone unnoticed by brands using consumer and market intelligence to stay hip to emerging trends. Here, we’ll take a quick dip into what’s driving the Korean craze and how brands are drawing upon the inspiration to design winning influencer marketing strategy, with a focus on: Why the world loves Korea.

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Ep. 568 – How to Measure Consumer Emotions Using Passion Points with George Carey, Founder and CEO of The Family Room 

Happy Market

Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing. You’re listening to the Happy Market Research Podcast.

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ESG Frameworks: Strategies From Industry Leaders

Alpha Sense BI

Now more than ever, authentic programs and initiatives founded in prioritizing the environmental, social, and governance impact of supply chains prove to be one of the best ways to win over consumers, investors, and their capital—especially during an economic downturn. A good first step is learning the basics of scope 1, 2, and 3 emissions.

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Using Continuous Intelligence to Identify Unmet Needs

Netbasequid

As we shared in a recent webinar with SCIP, How to Accelerate Your Business with Continuous Competitive Intelligence , consumers are well aware that brands need them, and they aren’t afraid to jump ship if they don’t like something. Whitespace Identification for the Win. Distinguishing Between Unmet Needs & Whitespace.