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How to optimize your market intelligence strategy in 6 steps

WideNARROW

As a market intelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available.

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Mobile Infra Company Mason Seeks Product Marketing Manager

ArchIntel

Mason , a company that provides mobile infrastructure to developers of smart hardware products, is accepting applications for the role of product marketing manager. Reporting to Mason’s head of marketing, the manager will help shape how the company engages with audiences and how it commercializes its products and services.

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20 Sales and Marketing Alignment Statistics

Zoominfo

Sales and marketing alignment should be one of your organization’s top priorities. Check out these 20 sales and marketing statistics: Sales and Marketing Alignment Statistics Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates ( source ).

Sales 130
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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. Sales enablement Includes playbooks, ROI tools, and battle cards 4. The good news?

Startups 130
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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

Sales 264
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How Sales Experience Impacts Deal Outcomes

Primary Intelligence

This data allows you to uncover blind spots in your sales processes, messaging, and positioning that only your buyers can see. Sales Coaching and Enablement. You can use these insights to create better sales enablement pieces to empower your reps to speak more confidently in these weak areas.

Sales 160
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AI Market Expected to Post Unparalleled Growth in Pandemic Era

ArchIntel

While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. She also holds a master’s degree in professional communications and marketing from Clark University. ArchIntel™ -. reached some $6.45