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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. Sales enablement Includes playbooks, ROI tools, and battle cards 4. The good news?

Startups 130
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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. It’s supported by advanced AI features for added scope, speed, and accuracy—all in one centralized platform.

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Asset Management Trends and Outlook for 2024

Alpha Sense BI

Experts have diverged on whether markets will experience a ‘soft’ vs. ‘hard’ landing in 2024, as telling factors such as Treasury yields, interest rates, and inflation figures continue to fluctuate. Decisions of this nature inevitably impact the markets and have a concerted trickle-down effect.