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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Sales enablement Includes playbooks, ROI tools, and battle cards 4. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? When you’re starting out, you may need to spend fairly equally across demand creation and sales enablement.

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

This guide will compare 12 of the top competitor analysis tools on the market today, highlighting factors you need to know about to choose the right one: key features, limitations, capabilities, cost, and more. Additionally, for those looking for a full-scale market intelligence solution, SpyFu falls short.

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Asset Management Trends and Outlook for 2024

Alpha Sense BI

It has transformed how teams operate cross-functionally, enhancing automation capabilities across research due diligence, reporting, back-office operations, sales enablement functions, and even through product offerings such as robo (automated) investment advisers.