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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Sales Hub helps users shorten the sales cycle and personalize messaging with productivity tools, such as sales performance management, email and call tracking, and sales enablement. Lusha’s platform provides insights for sales reps with lead-capture and mining tools.

Sales 264
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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Today’s blog post breaks down six things markets can do to increase sales productivity. Four things your marketing department can do to increase sales productivity: 1. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data.

Sales 201
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9 Competitive Intelligence Tools to Trial in 2023 (Free & Paid)

Alpha Sense BI

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

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Artificial Intelligence for Sales: What You Need to Know for 2022

Owler

Machine learning is beneficial in sales. It takes existing customer data, builds algorithms, and generates new knowledge to make recommendations. How Can AI Be Used in Sales? By redefining traditional workflows, current AI technology extracts practical value from sales cycles and helps sales teams optimize the sales process.

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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

What’s common knowledge to those in the industry — but not to a bright-eyed data guy like me — is that advertising audiences aren’t engineered to be precise. One expert invited me to examine my own ‘profile’ on the websites of the largest companies that broker advertising data to see for myself.

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Deliver Targeted Ads to Ideal Prospects with MarketingOS

Zoominfo

What’s common knowledge to those in the industry — but not to a bright-eyed data guy like me — is that advertising audiences aren’t engineered to be precise. One expert invited me to examine my own ‘profile’ on the websites of the largest companies that broker advertising data to see for myself.

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US Cybersecurity Industry Faces Opportunity and Uncertainty in Pandemic Era

ArchIntel

Executive Profile: Matt Krumholz, Senior Competitive Intelligence Manager at Splunk. Earlier, he developed, implemented and refined Splunk’s competitive intelligence operating model with support from colleagues across the security, observability and platform teams, according to his LinkedIn profile. Matt Krumholz Senior Manager Splunk.