Owler

AUGUST 18, 2022

What Is Artificial Intelligence and Machine Learning? Sales heavily rely on human intuition, so when artificial intelligence (AI) enters the conversation, it’s only natural for salespeople to question its effectiveness. It refers to several technologies, including machine learning (ML) and natural language processing (NLP).

Sales 52

Sales Intelligence Intelligence Algorithm 52

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Zoominfo

MARCH 5, 2018

Today’s blog post breaks down six things markets can do to increase sales productivity. Four things your marketing department can do to increase sales productivity: 1. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data.

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

FEBRUARY 3, 2021

I decided to dig deeper to learn about the limitations in digital advertising — and specifically, audience solutions. What’s common knowledge to those in the industry — but not to a bright-eyed data guy like me — is that advertising audiences aren’t engineered to be precise. The results? Well, they weren’t exactly accurate.

Innovation 246

Innovation Sales Enablement Profiling Education 246

Zoominfo

FEBRUARY 3, 2021

I decided to dig deeper to learn about the limitations in digital advertising — and specifically, audience solutions. What’s common knowledge to those in the industry — but not to a bright-eyed data guy like me — is that advertising audiences aren’t engineered to be precise. The results? Well, they weren’t exactly accurate.

Innovation 130

Innovation Sales Enablement Profiling Education 130

Alpha Sense BI

APRIL 26, 2024

Contact the AlphaSense team to learn more. Best For: Klue is best suited for mid-sized to large organizations that need a robust solution for gathering and analyzing competitive intelligence across various departments, including sales, marketing, and product management. Cost: Pricing for Klue is not publicly listed.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

CXL

JUNE 2, 2022

Learn why they worked and how to apply them to your business. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. But by targeting their ideal customer profile (ICP) , delivering on their needs, and following up, they still exceeded their goals. Results of iRidium’s ABM efforts.

Marketing 87

Marketing Marketing Predictive Analytics Sales 87