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Allis Information Management Rebrands as AIM – Targeted Intelligence

AIM

Allis Information Management (AIM) is now doing business as AIM – Targeted Intelligence. While evolving its mainstay research and data management offerings, our company now provides a wide range of intelligence consulting services. The rebranding comes in response to AIM’s growing portfolio of capabilities.

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What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report? Let’s begin!

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7 Strategies for Conducting Online Market Research

Netbasequid

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Product Innovation.

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Conducting Market Research: Template and How-To Guide

Netbasequid

Understanding a market means having specific insight around a customer base, trends, and competitors. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Do you have to outsource your market research too?

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How to Utilize Secondary Market Research

Netbasequid

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?

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Inbound Leverages Digital Marketing for Manufacturers: 3 Case Studies!

Weidert Group

Further, 62% of buyers identify internet searches as a primary research tool. They also reveal why marketing for manufacturers contains a strong digital component. Digital marketing for manufacturers encompasses a number of tactics. In fact, they spend about 27% of their time online compared to 18% offline1.

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How to Conduct Tech Market Research

Alpha Sense BI

The technology industry is evolving at a rapid clip—new innovations, trends, and market players are emerging every day. For tech companies wanting to stay competitive in the current economic climate, market research is imperative.