Zoominfo

DECEMBER 7, 2017

Did you know 60-70% of marketers say they don’t truly understand their buyers ( source )? Let that sink in. We don’t need to tell you that’s a problem—it’s obvious. If you don’t understand your target audience, how will you produce effective content? Influence their buying decisions? Or form productive relationships with them? The short answer is—you won’t.

Profiling 100

Profiling Sales Data Analysis Research 100

Elegant BI

DECEMBER 7, 2017

Self-Serve Data Preparation is the next generation of business analytics and business intelligence. Self-serve data preparation makes advanced data discovery accessible to team members and business users no matter their skills or technical knowledge. What is Self-Serve Data Preparation? In the past, preparing data for analysis was a time-consuming process, a task that was relegated to the IT team and involved complex tasks like Data Extraction, Transformation and Loading (ETL), access to data wa

Business 52

Business IT Competitive Landscape Analysis 52

Domo

DECEMBER 5, 2017

Fried pickles spur a quick, data-driven decision Recently, Freddy’s Frozen Custard & Steakburgers found it needed to make a quick decision on a new limited-time offer—its tasty fried pickles. Throughout the year, the fast-growing restaurant chain features various limited-time offers such as special burgers, custards, or appetizers that run for 6-8 weeks.

Restaurants 52

Restaurants Business Environment Sales Security 52

Contify

DECEMBER 4, 2017

Image by Freepik Google Alerts remains one of the most popular news monitoring services. It is free and incredibly easy to set-up. Users have been creative in defining the use-cases that range from tracking companies, business and political leaders, significant events, interesting topics and more. From a business perspective, there are two major use-cases in particular: Media monitoring: Usually done by the PR functions to measure the impact and reach of their content.

Market Intelligence 40

Market Intelligence Analysis Business Environment Information 40

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IT

Zoominfo

DECEMBER 5, 2017

Whether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. Everything from the channel you select to the language you use impacts how your prospect will respond. The more information you have—the better! Today we’ll cover a list of insights around sales follow-up productivity, channels, cadences, and effectiveness.

Sales 100

Sales Information Research Intelligence 100

Elegant BI

DECEMBER 5, 2017

Analytics for Retail: Mobile, Accessible, Easy for Every User! Retail is changing, and it is changing fast! Online buying is having a significant impact on brick and mortar and customer loyalty has changed dramatically. Consumers now have more options and they are leveraging those options to find the best price and the best value. Business Intelligence for Retail is more important than ever!

Retail 52

Retail Business Intelligence Intelligence Intelligence 52

Elegant BI

DECEMBER 4, 2017

What is Assisted Predictive Modeling? Anything that can help your business users to understand, interpret and analyze data is a help! Users have many tasks to perform in a given day and while analysis may not be their forte, they definitely need clear, concise data to share, to make decisions and to see opportunities, challenges and patterns. To be a positive asset to the business, your business users must be able to accurately plan and forecast everything from budgetary needs to team members an

Predictive Analytics 52

Predictive Analytics Analysis Algorithm Data Analysis 52

Better Buys

DECEMBER 8, 2017

HubSpot and Infusionsoft are two marketing automation giants that help companies generate leads, find the right buyers and achieve a high return on their marketing investment. Both offer powerful tools that unite marketing and sales initiatives under one intuitive platform. Although HubSpot’s and Infusionsoft’s offerings sound similar, both solutions have different strengths that can serve […].

Marketing 22

Marketing Marketing Sales 22

Better Buys

DECEMBER 7, 2017

Marketo and HubSpot are two of the most widely recognized names in the marketing automation software market. They allow businesses of all sizes to create and scale automated, cross-channel campaigns, as well as identify and share the most valuable leads with their sales team. While both come with integrated digital marketing tools, they aren’t the […].

Sales 20

Sales Marketing Marketing Business 20