Zoominfo
FEBRUARY 15, 2018
As any salesperson knows, motivation comes and goes. At certain points, we are hyper-focused and driven. And on other days, we don’t even feel like picking up the phone. So the question is – where do we find the inspiration to climb out of these sales motivation slumps? Often, it’s helpful to listen to the wise words of those who have already achieved great success.
DC Velocity
FEBRUARY 1, 2018
China's JD.com has a larger fulfillment footprint than Amazon, a broader delivery network than UPS, and it's forcing Alibaba to re-think its model. It may be coming your way—but not yet.
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Elegant BI
FEBRUARY 27, 2018
Self-Serve Data Preparation and Augmented Data Prep Go Hand in Hand! I was talking to a friend the other day and she shared with me her experience at a recent business intelligence conference. She was a bit confused by some of the terminology and we spent a few minutes parsing the terms and talking about the concept of self-serve data preparation. She was confused by the fact that self-serve data prep and augmented data preparation are often mentioned in the same discussion. “If something
BI Insight
FEBRUARY 25, 2018
I recently spoke in Tampa Dev Azure Meeting in a webinar form on 31st Jan 2018. We received interesting questions during the presentation. My aim was to introduce basic concepts of Big Data, Azure Data Lake, Azure Data Lake Store (ADLS), Azure Data Factory (ADF) and Power BI. I would like to thank Tampa Dev … Continue reading Azure Data Lake, Azure Analysis Services, Power BI and How They Relate.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Digimind
FEBRUARY 15, 2018
This article will focus on an influencer marketing case study, specifically, a viral campaign organized and orchestrated by online celebrity Jerome Jarre, famous for his viral Vines and YouTube videos, alongside the humanitarian operation for Rohingya refugees in Bangladesh. The purpose of this case study will be to understand the mechanisms behind the influencer marketing strategy used to promote campaign efforts and collect donations.
Innguma
FEBRUARY 12, 2018
Competitive Intelligence is one of those areas that has an enormous impact on innovation. Those who know us have heard us say this many times, and now we want to explain to you the importance of Competitive Intelligence in the development of an R&D project. La entrada How to orientate your R&D projects using Competitive Intelligence apareció primero en Innguma.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
DC Velocity
FEBRUARY 16, 2018
Company warns of pension crisis that will require action; union wants to cap intermodal, purchased transportation expense, restore lost ground from 2013.
Elegant BI
FEBRUARY 27, 2018
Social BI Guides Administrators by Highlighting the Type of Content Users Want! Social networks and social media affect the lives of consumers and business users alike. Everyone knows them, and everyone uses them. Every aspect of modern life involves sharing and social interaction, Imagine an environment where business users can access a business intelligence and analysis portal and see popular data to rate, share and comment.
BI Insight
FEBRUARY 25, 2018
I recently spoke in Tampa Dev Azure Meeting in a webinar form on 31st Jan 2018. We received interesting questions during the presentation. My aim was to introduce basic concepts of Big Data, Azure Data Lake, Azure Data Lake Store (ADLS), Azure Data Factory (ADF) and Power BI. I would like to thank Tampa Dev … Continue reading Azure Data Lake, Azure Analysis Services, Power BI and How They Relate.
Digimind
FEBRUARY 6, 2018
Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events. These reports analyze many KPIs including earned media placements, owned media performance, and search engine reputation across mainstream engines like Google.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Contify
FEBRUARY 1, 2018
Last week, we announced that Contify , was listed as a high performer on G2Crowd’s Market Intelligence Grid®. Just one week later, we’re thrilled to share that Contify has been featured as one of the highest rated software tools in Asia. Contify is now the highest rated software tools in Asia G2Crowd released its 2018 State of B2B tech in Asia report compiling data on the continent’s top-rated B2B software tools which have parent companies headquartered in their respective countries.
Zoominfo
FEBRUARY 1, 2018
Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct.
DC Velocity
FEBRUARY 15, 2018
You may think of the humble electronic logging device (ELD) as a tool for tracking truck drivers' hours of service (HOS). But the technology's developers have a much grander vision.
Elegant BI
FEBRUARY 23, 2018
ElegantJ BI recently announced the release of version 4.5 of its Business Intelligence and Corporate Performance Management suite, which includes major features and enhancements. The release of ElegantJ BI v4.5 represents another step on the path to enhanced self-serve BI tools to support the transition of business users to collaborative power users with powerful Social BI capabilities.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Better Buys
FEBRUARY 28, 2018
pCloud and Dropbox are both cloud-based document management tools that allow companies to securely collaborate on and store files. We’ve compared pCloud and Dropbox to highlight key differences and factors to consider when making a purchasing decision. Product Overviews Here are excerpts from our pCloud and Dropbox reviews that summarize each tool: pCloud: pCloud stores […].
Audience Partners
FEBRUARY 9, 2018
Billions of dollars have gone into cookie-based digital political advertising in recent years. But the political cookie itself is greatly threatened by growing third-party cookie blocking on browsers, the shift to mobile and an immature device graph ecosystem. If we ever seek to gain a bigger share of budgets, and ultimately eliminate the lines between traditional television and digital, we have to do better.
Zoominfo
FEBRUARY 28, 2018
Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Although these changes are often exciting, keeping up with the evolving technological landscape can feel like a full-time job. If you fall behind on the latest and greatest in technology, you fall behind your competitors. Don’t let this happen to you!
Zoominfo
FEBRUARY 13, 2018
The B2B Marketer’s Guide to Customer Engagement! Customer engagement, though only a piece of the marketing puzzle, shouldn’t be ignored. Why? Engaged customers spend more money, actively support branding initiatives, and spread the reach of your company. By definition, customer engagement is the continued relationship between a brand and its customers.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Zoominfo
FEBRUARY 19, 2018
There’s no way around it: Social media has drastically changed the way modern companies do business. As a society, our constant need to be connected has expanded our pool of potential customers and made them infinitely more reachable. But, what do you really know about social selling? The truth is, most sales reps haven’t received any formal training in this area.
Zoominfo
FEBRUARY 7, 2018
It’s no secret, the social media landscape is constantly evolving. From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. The most recent curveball comes courtesy of Facebook. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm.
Zoominfo
FEBRUARY 12, 2018
Are you looking for a date this Valentine’s Day? Or maybe you’re looking to have the perfect night with your significant other? Need to find a special place for dinner with your girlfriend, boyfriend, husband, or wife? It’s simpler than you think. All you need to do is apply your marketing skills and you’ll end up having the best Valentine’s Day to date!
Zoominfo
FEBRUARY 27, 2018
Even the most experienced sales reps don’t enjoy picking up the phone to call a complete stranger. Yet, cold calling is still an essential part of selling. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). If your team’s performance is lagging and your cold calls are falling flat, it’s time to conduct an audit of your B2B database.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Zoominfo
FEBRUARY 11, 2018
Successful sales professionals know exactly who to target, how to engage with them, and most importantly, how to close the deal. They build deep connections with their prospects by initiative relevant conversations and sending targeted content. This in turn develops into a trusting relationship. So just in time for Valentine’s Day-a day spent celebrating relationships, we give you the following infographic: Sales is a Love Affair: How to Target, Engage, and Score.
Zoominfo
FEBRUARY 25, 2018
93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing.
Zoominfo
FEBRUARY 18, 2018
It’s that time again. If you’re a regular reader of our B2B blog, you already know the drill. But, for the newcomers, welcome! Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more!
Zoominfo
FEBRUARY 5, 2018
Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The sentiment here is clear: Task preparation is just as important as task execution. To achieve success in the B2B sales world, this is a rule you must live by. Consider this: only 13% of buyers feel like salespeople understand their needs ( source ).
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Zoominfo
FEBRUARY 5, 2018
Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The sentiment is clear: Task preparation is just as important as task execution. To achieve success in the B2B sales world, this is a rule you must live by. Consider this: only 13% of buyers feel like salespeople understand their needs ( source ).
Elegant BI
FEBRUARY 9, 2018
What’s So Great About Smart Data Visualization? Exactly what is smart data visualization? Are we now dependent on a computer or a piece of software to decide how we see our data? Have we lost control of our reporting, data sharing and data views? The answer to those questions: a resounding ‘NO’ To understand smart visualization, let’s consider the old, traditional data visualization tools.
Elegant BI
FEBRUARY 6, 2018
Analytics for Project Management: Metrics, Clarity and Results! Every organization manages projects – some are big and some are small and some are the lifeblood of the enterprise. Even with an enterprise project management solution, consulting companies, internal project management teams and other businesses that provide project management services often fail to meet objectives.
Elegant BI
FEBRUARY 5, 2018
Self-Serve Advanced Analytics is Moving and Growing and Changing! The Gartner Magic Quadrant is a well-known report and tool both for vendors and for prospective customers. The Gartner Business Intelligence Magic Quadrant offers in-depth analysis of the current market and predictions of where the market is going. There is no doubt that the Business Intelligence market has moved toward Advanced Data Discovery tools and self-serve tools like Self-Serve Data Preparation, and Plug n’ Play Pred
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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