Mon.Dec 04, 2023

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The CIO’s new role: Orchestrator-in-chief

CIO

CIOs today find themselves in a unique position to survey everything taking place across their organization, find opportunities, resolve conflicts, set priorities, and help shape strategy. In other words, they are uniquely situated to function as their companies’ de facto orchestrators-in-chief. “It’s really only the CIO and the CEO who have this perspective,” says Irving Tyler, distinguished research vice president with Gartner’s CIO Research team.

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The segmentation-targeting-positioning (STP) model: How to achieve precision in marketing

mention

The Segmentation-Targeting-Positioning (STP) model is one of the most widely known marketing strategies. It’s been around since the very earliest days of digital marketing. In fact, if we’re honest, it’s been around a lot longer than that. After all, STP is essentially a modern iteration of age-old audience research and targeting. “Old” is sometimes a loaded term in marketing.

Marketing 144
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Fortifying the bridge between tech and business in the C-suite

CIO

Historically, the relationship between technology and business leader has tended to be transactional: a business leader has an objective they want to meet, and they’ll ask their technology leaders to figure out how to achieve their goals. Need to embed a tool on your website to collect emails for lead generation? Check. Seeing reports of a new technology?

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The Cool Kids Corner: Current Considerations in Data Ethics

Dataversity

Hello! I’m Mark Horseman, and welcome to The Cool Kids Corner. This is my monthly check-in to share with you the people and ideas I encounter as a data evangelist with DATAVERSITY. (Read last month’s column here.) This month, we’re talking about data ethics. The technology shift since the global pandemic has given rise to a […] The post The Cool Kids Corner: Current Considerations in Data Ethics appeared first on DATAVERSITY.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Ask yourself: How can genAI put your content to work?

CIO

By Bryan Kirschner, Vice President, Strategy at DataStax One of the major findings of our recently released State of AI Innovation report was how bullish managers and technical practitioners were about generative AI enhancing, rather than threatening, their careers. A key reason why I think they’re right is generative AI’s ability to operate in useful ways using content that people already produce–or could produce quite easily.

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What goes well with Viña Concha y Toro wines? Meat, fish, poultry, and SAP

CIO

How do you improve efficiency without compromising quality? Achieving that goal has become even more essential and challenging for the wine industry in the face of climate change, increased competition on a world level, labor shortages, and other issues. Yet, one of the world’s largest wine producers is succeeding, paired with SAP. Founded in Chile more than 139 years ago, Viña Concha y Toro owns approximately 12,000 hectares (more than 29,600 acres) of prime vineyards, with production facili

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15 Essential Data Mining Techniques

Dataversity

Data mining techniques can be applied across various business domains such as operations, finance, sales, marketing, and supply chain management, among others. When executed effectively, data mining provides a trove of valuable information, empowering you to gain a competitive advantage through enhanced strategic decision-making. At its core, data mining is a method employed for the […] The post 15 Essential Data Mining Techniques appeared first on DATAVERSITY.

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Advancing AI: The emergence of a modern information lifecycle

CIO

I appreciate the zen that envelops me when I get lost in a good puzzle. But, truth be told, that ‘zen’ doesn’t happen until I’m attuned to the puzzle’s colors, shapes, and patterns. Once I am, the border falls into place, colors get grouped, images form, and I eventually become familiar with the intricate details and shapes of the remaining pieces. Although less complex than the “4 Vs” of big data (velocity, veracity, volume, and variety), orienting to the variety and volume of a challenging puz

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Survivorship Bias Cartoon

Timo Elliot

“I never learned about survivorship bias and I turned out okay!” This is a concept that is incredibly relevant to digital innovation—because when the people on stage tell you how to be successful, you’re not seeing all the other people that followed that same advice but failed miserably. Here, for example, is professor Scott Galloway explaining why the “worst advice you will ever hear in business school” is “follow your passion” Scott Galloway explains w

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How to maximize ROI by choosing the right Java partner for your organization

CIO

By: Scott Sellers , Co-Founder and CEO, Azul After almost 30 years, Java remains the programming language of choice for large-scale enterprise applications in the cloud, on-prem, or hybrid. Its versatility, reliability, stability, and open-source and third-party libraries and frameworks make developing and running applications very efficient. In January 2023, Oracle changed its licensing and/or pricing for Java for the fourth time in four years.

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How Banks Are Changing Their ESG Reporting Practices After EBA Regulation

Alpha Sense BI

2023 marked the beginning of the European Banking Authority’s (EBA) Pillar 3 disclosure requirements for large European banks reporting on sustainability initiatives and climate-related risks. Following this global trend, banking institutions in the U.S. continue to develop their ESG programs and infrastructure to support evolving regulation. As stated in their sustainability roadmap , the EBA believes, “financial institutions have a key role to play in managing risks and raising the funds for

Banking 52
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Bringing the data processing unit (DPU) revolution to your data center

CIO

The data processing unit, or DPU, is a new class of programmable processor that enables servers to more efficiently move data, freeing up valuable CPU cycles and allowing services to be statefully embedded in the data center network. As the data center continues to evolve, the combination of CPU, GPU and DPU will be the pillars that power it. The idea of adding dedicated processors to offload network workloads isn’t new—smart network interface cards (SmartNICs) have provided network and securit

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Timing is Everything: Here’s the Best Time to Cold Call Prospects

Zoominfo

The timing of a cold call can make all the difference between landing a sale or getting hung up on. That’s why there’s an endless supply of advice about when to hit the phones, and when to avoid dialing at all costs. Are late mornings on Wednesdays good? How about 4 p.m. on Mondays? While it feels more satisfying to target a specific time and day, these time slots actually don’t guarantee your prospect will answer — and they’ll definitely be harder to manage if you’re juggling multiple time zone

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission