ArchIntel
JULY 6, 2021
ArchIntel™ -. The concept of intelligence is often associated with the ability to learn and process information quickly, broadly or deeply. Blogger and Human Managed CEO Karen Kim says that everyone has a rough idea of how intelligence presents itself yet still struggles to define its fundamental nature. In her blog, Kim explores why having the right intelligence is critical for decision making.
Zoominfo
JULY 6, 2021
We all know Tom: the sales guy trying to sell you something you don’t really need on a Tuesday afternoon. As soon as you answer the door, you regret it— big grin, button-down shirt, and lots of charm, despite the 90-degree weather —out of pity, curiosity, or a mix of both, you decide to hear him out. Then there’s Kate. She sits at a desk and sends emails all day.
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ArchIntel
JULY 6, 2021
ArchIntel™ -. A recent article on ASIS International’s website said that merely generating information about possible threats does not constitute true intelligence. Author Mark Ashford said that intelligence is information with value added through analysis and assessment, and disseminated in a timely manner to answer a key question or requirement.
Netbasequid
JULY 6, 2021
. Social media continues to grow and expand, and your brand needs to grow and expand with it. If your marketing strategies don’t include at least a few social channels, you’re missing out. We have straight facts about social media for you below! In this post we’ll explore: What social media activity is trending. Social selling and related marketing facts.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ArchIntel
JULY 6, 2021
ArchIntel™ -. “The Global Logistics Automation Market size is expected to reach $82. 3 billion by 2026, rising at a market growth of 12.4% CAGR during the forecast period.” — ReportLinker. The automation revolution may be irreversible but it can be steered in a direction the serves the greater good, experts say. A recent article on Forbes revealed estimates suggesting that half of all jobs could be influenced by automation in the next two decades.
Digimind
JULY 6, 2021
There are many types of crises that professionals of all stripes have to deal with when operating within the marketplace. If you work on a crisis management team - usually as a Public Relations (PR) Manager - then you have a better understanding than most as to what it takes to avert, specifically, brand crisis. By using Social Listening, and the most innovative risk management practices, you can position your company or business in such a way that you’re less likely to suffer heavy losses or ha
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Weidert Group
JULY 6, 2021
Traditionally, it’s been fairly easy to identify which marketing efforts perform best to bring in traffic and prospects. But it’s not so easy to identify what inspires a contact to convert without digging through contact records and heaps of data from various sources, and that can be a tedious undertaking. Well, good news! HubSpot attribution reporting simplifies the process by making it possible to assign credit to the assets that perform best at converting prospects to leads, and to the stuff
ArchIntel
JULY 6, 2021
ArchIntel™ -. Outcomes-based marketing company Epsilon is looking to hire a senior competitive intelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. The senior manager will help marketing sales, product and executive leaders make business decisions by providing awareness of advertising technology and marketing technology product landscapes.
Digimind
JULY 6, 2021
With influencer-driven marketing campaigns at the helm of consumer strategies, the hype around brands like McDonald’s who collaborated with K-pop band BTS is justified by how it achieved stellar online traffic organically which brought the brand to prominence within a short period of time.
ArchIntel
JULY 6, 2021
ArchIntel™ -. The ability to uncover information on the internet is now widely considered a bonafide skillset wielded by skilled professionals. An article on the Hetherington Group’s website said that there are hundreds of thousands of surface, deep and dark websites, challenging those who dare sort through the mammoth volumes of irrelevant information.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
SCIP
JULY 6, 2021
KEY TOPICS. TRAINING. COMMUNITY. Recent member discussions in Workplace. 12 replies - "We hear a lot about 'where CI should live in the organization.' I'd love feedback on the pros and cons for each of these three CI Organizational Models - Centralized, Decentralized, and Federated. Where does each model make sense? ". 24 replies - "What is your recommendation for the best books about CI for a new analyst to read?
Pathmatics
JULY 6, 2021
Amazon created the first Prime Day to commemorate the company’s 20th anniversary on July 15, 2015. Promoted as “ bigger than Black Friday ,” the day-long event promised exclusive sales to Prime members on a wide variety of products. Despite the early criticism of the deals offered, the sale day became an ever-growing cultural and economic phenomenon.
Domo
JULY 6, 2021
Why do senior representatives of leading companies in the Life Sciences sector view Modern BI for All as a continuous journey? Where are each of their organizations in that journey? And what advice do they have for other business leaders—in any industry—who are either on the same journey or contemplating how and when to embark upon such a path? Those questions were among the many addressed during a recent Domo-hosted roundtable discussion featuring data and analytics evangelists at Merck a
Intriccately
JULY 6, 2021
Demandbase offers B2B marketers a best-in-class account-based platform that helps them find in-market accounts, engage them, and convert them into customers. As Chief Marketing Officer at Demandbase, Jon Miller leads the marketing company’s marketing efforts. Prior to Demandbase, Miller was the co-founder of marketing automation platform Marketo. He was recently a guest on our Selling in the Cloud podcast , where he shared some actionable insights about driving revenues via an effective ABM stra
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Dataversity
JULY 6, 2021
Click to learn more about author Adi Janowitz. Workforce analytics is transforming the way we look at HR strategy. The C-suite is increasingly focused on analytics such as employee engagement, recruiting strategy, learning and development, and performance in order to better understand their employees – and therefore their business – as a whole. Regardless of […].
Moz
JULY 6, 2021
We express solidarity with the Indigenous communities of this continent grieving their precious lost children.
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