Crayon

JANUARY 26, 2022

Over the past decade, marketing organizations at enterprise companies have grown from being perceived as cost centers built around soft metrics to being highly respected drivers of measurable business growth. Data and science now permeate a part of the organization that was once thought of as “the art department” at best—and ancillary at worst.

Sales 606

Sales Marketing Marketing Business 606

Cipher

JANUARY 26, 2022

Regardless of what field you’re in, the start of a new year offers an opportunity to reflect, take stock, and refine your strategies for the year to come. As we enter 2022, the team at Cipher has been hard at work building an accurate forecast of the Market and Competitive Intelligence (M/CI) field, and today, we’re excited to share those insights.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Smart Data Collective

JANUARY 26, 2022

There are a lot of benefits of using artificial intelligence in 2022. One of the biggest reasons that many people use AI is to improve their marketing strategies. A recent survey found that 64% of marketers reported that data-driven marketing strategies are more important than ever. One of the biggest reasons big data is so useful is that it helps supplement AI technology.

Entertainment 217

Entertainment Intelligence Intelligence Gaming 217

mention

JANUARY 26, 2022

The new wave of influencer marketing includes employee influencers, nano influencers, and niche authority. Growth marketing experts agree: influencer marketing isn’t going anywhere. Most believe it will continue to grow exponentially in the coming years. Jonathan Martinez, quoted in a TechCrunch article, believes “we’re still less than 10% of the way there on how impactful influencers will be in the next decade.”.

Marketing 157

Marketing Marketing Gaming Research 157

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Smart Data Collective

JANUARY 26, 2022

Legal analytics is an evolving discipline that is changing the future of the legal profession. Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? How will it change the legal profession? Last year, we published an article on the ways that big law and big data are intersecting. We have had time to observe some major developments of legal analytics over the last year.

Predictive Analytics 176

Predictive Analytics Business Research Win 176

Netbasequid

JANUARY 26, 2022

Digital tools such as marketing analytics tools allow brands to peer deeply into their market and inside their consumers’ minds. And we have 12 of them here that will optimize strategic planning company-wide! Here’s why these tools are non-negotiable: The Marketing Analytics Market was valued at USD 2.13 billion in 2020 and is expected to reach USD 4.68 billion by 2026, at a CAGR of 14% over the forecast period (2021 – 2026).

Marketing 72

Marketing Marketing Benchmarking Competitor Analysis 72

Elegant BI

JANUARY 26, 2022

1. Missing Data – Why does it matter so much? Ever worked upon an analytical project and noticed the presence of blank or NAN or undefined values in the records representing the data and being in need of correctly dealing with them? This might be a routine situation while working with real world data. It becomes a crucial step to execute fair technique to handle these missing values after understanding the analysis required from the data as often data for one party can be a noise to another p

Loss 52

Loss Algorithm Analysis Capital 52

Dataversity

JANUARY 26, 2022

The importance of data has increased multifold as we step into 2022, with an emphasis on active Data Management and Data Governance. Furthermore, thanks to the introduction of new technology and tools, we are now able to automate labor-intensive data and privacy operations. Below are five Data Governance trends organizations can adopt based on digital […].

Management 52

Management Technology Technology Information 52

SCIP

JANUARY 26, 2022

April 25-27, 2022 | Minneapolis, MN. Did you know that you can save up to $200 on IntelliCon 2022 by becoming a member? Join SCIP today and take advantage of the lowest possible registration rates! Early Bird ends on February 1 ? don?t delay! Join Now and Save! Register. Why you cannot miss IntelliCon 2022: 3 Days of sessions focused around 3 key critical capabilities: Connecting with People: Experience examples of leading organizations shifting how they support business partners, leverage exter

SCIP 40

SCIP Competitive Intelligence Advantage Advantage 40

Dataversity

JANUARY 26, 2022

Data on how organizations operate can inform how they make decisions across the board, no matter their size. Gartner’s Data & Analytics Trends Report for 2021 included the use of “data and analytics as a core business function,” while IDC suggests that almost two-thirds (64%) of businesses believe data collection and analysis has “fundamentally changed the way […].

Analysis 52

Analysis Information Business Education 52

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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