Thu.Feb 18, 2021

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People Do Business With People They Know, Like, and Trust

Zoominfo

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). No-one wants to hand their money to some faceless corporation or sign a contract with someone they just met. Whether we realize it or not, we want to buy from people we can trust. People who do what they say, fulfill their promises, and fix things when they go wrong.

Business 227
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Vable’s top 6 travel reads for 2021

Vable

February used to see us making travel plans but that isn’t possible right now. With all those Facebook memories popping up, it’s making me nostalgic. Photos from a time when we could simply take a weekend away, pop to the coast, or enjoy a family holiday. But if we can’t physically travel, what about transporting yourself away with a book (or art, or a video, or a map)?

Travel 131
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Finding New Customers in a Pandemic: Zoom’s Success Story

Zoominfo

While building loyalty with existing customers continues to rank as a top priority for companies, 2020 was also a big year for acquiring new ones — as well as expanding into new markets — primarily because of the pandemic. As everyday routines began to shift, so did the needs of our customers, and some companies were fortunate (and resourceful) enough to be able to adapt to those new needs.

Capital 214
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5 Easy Steps to Revive Your Inactive Facebook and Twitter Accounts

Weidert Group

It’s probably been a few years since you decided your company would benefit from a social media presence. You launched a Facebook page or Twitter account for your business, but you didn’t keep it up-to-date. It seemed like a good idea at the time, and yet here you are, considering how to revive an inactive Facebook page. Here’s the thing: It was a good idea then — and it still is.

Business 105
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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People Do Business With People They Know, Like, and Trust

Zoominfo

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in sales). No-one wants to hand their money to some faceless corporation or sign a contract with someone they just met. Whether we realize it or not, we want to buy from people we can trust. People who do what they say, fulfill their promises, and fix things when they go wrong.

Business 130
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How Synthetic Data Powers Real-World AI Applications

Dataversity

Click to learn more about author Ashok Sharma. Machine learning (ML) algorithms are everywhere these days. AI applications aren’t something that will be present in the future. They’re already here and have begun making an impact on our lives. AI usage is currently in an embryonic stage and faces significant challenges. The biggest challenge surrounds the […].

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Three Strategies for Navigating the IT-OT Convergence Strategy

Dataversity

Click to learn more about author Bill Scudder. Operating technology (OT) and information technology (IT) share a common goal of driving new value and successes for enterprises, but their tactics, perspectives, and priorities for accomplishing those goals have historically differed. However, for organizations in capital-intensive industries, the acceleration of Industry 4.0 is creating a dramatically […].

IT 97
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How to Explain Domain Authority to a Non-SEO

Moz

Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s WBF host — Andy Crestodina — walks through how to get your message across successfully. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription.

Sports 68
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The Reset: rewriting your 2021 marketing playbook (again)

Acoustic

We recently hosted our first live webinar episode of The Reset, with a panel led by Acoustic CMO Norman Guadagno featuring two previous podcast guests: Drew Fortin, SVP of Sales & Marketing at the talent optimization platform the Predictive Index , and Kristin Cronin, Head of Marketing at product agency Rocket Insights and Head of U.S. Marketing at its parent company Dept.

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LAST CALL - Using Analytics to Develop & Execute a Disruptive Strategy

SCIP

SCIP members get exclusive access to case studies from Nike, Dell, Pfizer and more. ETHICS. TRAINING. KEY TOPICS. EVENTS IN FEBRUARY & MARCH. LAST CALL - Using Analytics to Develop & Execute a Disruptive Strategy. Workshop | Feb. 23 | Certificate Available. OBJECTIVE : Use a case study to show how to identify highly disruptive competitive behaviors (driven by an innovative use of analytics), share insights with leadership, and develop a strategic response.

SCIP 40
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.