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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

The outbreak of the virus in 2020 led some downstream markets to experience lower demand, translating into lower demand for engineering services , a report by IBISWorld said. Elero has a track record of increasing win rates for new customers and securing re-compete contracts with current customers.

Copywrite 104
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How to Avoid the Biggest Hiring Mistakes

Zoominfo

Candidate personas, sometimes called career personas, include data points such as work history, education, and both soft and hard skills. For example– let’s say you’re hiring a marketing copywriter. For example, give a copywriter candidate a quick writing or editing assignment. Solution #3: Put your candidate to the test.

Copywrite 130
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How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

Candidate personas, sometimes called career personas, include data points such as work history, education, and both soft and hard skills. For example– let’s say you’re hiring a marketing copywriter. For example, give a copywriter candidate a quick writing or editing assignment. Solution #3: Put your candidate to the test.

Copywrite 178
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

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How to Navigate & Attract New Leads in The Dark Funnel

CXL

Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . industry conferences, marketing meetups, VC groups, etc.). Events (e.g.,

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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

I am going to share the marketing analysis tools and the step-by-step process of how we at Similarweb continuously create SEO content that genuinely works. Is your primary intention to educate your reader? Oh, I get it, you’re talking about content marketing!” SEO and content marketing go hand in hand. Well, yes and no.

Briefing 114
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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Win competitor’s customers with intent-based targeting Conclusion. Create product and marketing initiatives to employ the personas ?