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How to Avoid the Biggest Hiring Mistakes

Zoominfo

Candidate personas, sometimes called career personas, include data points such as work history, education, and both soft and hard skills. To learn how to create detailed candidate personas, read the following blog post: Job Candidate Personas: A Guide for Recruiters. For example– let’s say you’re hiring a marketing copywriter.

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How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

Candidate personas, sometimes called career personas, include data points such as work history, education, and both soft and hard skills. To learn how to create detailed candidate personas, read the following blog post: Job Candidate Personas: A Guide for Recruiters. For example– let’s say you’re hiring a marketing copywriter.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

can become corporate services when employers bring in outside experts to improve company morale, education, or well-being. Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience. A computer repair shop can service offices. Personal services (counseling, wellness, fitness, skill training, etc.)

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How to Navigate & Attract New Leads in The Dark Funnel

CXL

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . Table of contents What is the dark funnel?

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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

Is your primary intention to educate your reader? Content marketing is a strategy based on creating and distributing relevant, helpful, and educational content to a specifically-defined audience. Also, create pages that primarily aim to educate and inform the reader. Copycats never win the long game. . But don’t copy.

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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives revenue growth. Win competitor’s customers with intent-based targeting Conclusion. Find the best mix between sales and brand-focused ads 5. Image source ).