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Competitive Intelligence Spotlight: Smriti Singh

Evalueserve

Evalueserve’s “Competitive Intelligence Spotlight” series puts different competitive intelligence (CI) professionals in the limelight to share their experiences and unique perspectives. Overall, I have about 17 years of experience, mostly focusing on research and sales intelligence.

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How to optimize your market intelligence strategy in 6 steps

WideNARROW

As a market intelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available.

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9 Competitive Intelligence Tools to Trial in 2023 (Free & Paid)

Alpha Sense BI

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

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How Sales Experience Impacts Deal Outcomes

Primary Intelligence

This disconnect between why sellers think they lose and what really causes losses according to buyers – the sales experience – is where deals go awry. What is “Sales Experience”? At Primary Intelligence, we classify “the sales experience” as the interaction between sellers and buyers during a decision-making period.

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Mobile Infra Company Mason Seeks Product Marketing Manager

ArchIntel

Reporting to Mason’s head of marketing, the manager will help shape how the company engages with audiences and how it commercializes its products and services. The job involves a broad understanding of the competitive landscape to put Mason into a competitive position.

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Demand for Cybersecurity Seen to Grow as Pandemic Lingers

ArchIntel

In a marketplace that has suddenly been made more fertile by crisis, it will be up to each cybersecurity company’s competitive intelligence professionals to generate the insights needed to give them the distinct advantage. Executive Profile: Vijay Upadhyaya, Director of Competitive Strategy at Palo Alto Networks.

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Get a Demo Determining your company’s position in your market is crucial to identifying whether a demand-gen or lead-gen strategy is best for your growth goals. Sales enablement Includes playbooks, ROI tools, and battle cards 4. But things may shift once you’ve reached an established market.

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