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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

To navigate through the inevitable challenges of 2022, and to take advantage of the anticipated recovery, each company in the engineering services industry must put competitive intelligence to good use. Elero has a track record of increasing win rates for new customers and securing re-compete contracts with current customers.

Copywrite 104
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How to Avoid the Biggest Hiring Mistakes

Zoominfo

Hiring the perfect candidate is no easy task – especially in today’s hyper-competitive, fast-paced recruiting environment. Candidate personas, sometimes called career personas, include data points such as work history, education, and both soft and hard skills. For example– let’s say you’re hiring a marketing copywriter.

Copywrite 130
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How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

Hiring the perfect candidate is no easy task– especially in today’s hyper-competitive, fast-paced recruiting environment. Candidate personas, sometimes called career personas, include data points such as work history, education, and both soft and hard skills. For example– let’s say you’re hiring a marketing copywriter.

Copywrite 178
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

can become corporate services when employers bring in outside experts to improve company morale, education, or well-being. The amount of work you need to do depends largely on the level of your local competition. A computer repair shop can service offices. Personal services (counseling, wellness, fitness, skill training, etc.)

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How to Navigate & Attract New Leads in The Dark Funnel

CXL

In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . Use the PAS (problem, agitation, solution) copywriting formula to play to buyer fears and introduce your product as the savior. Competitive analysis is a crucial part of any B2B marketing strategy.

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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

Is your primary intention to educate your reader? Content marketing is a strategy based on creating and distributing relevant, helpful, and educational content to a specifically-defined audience. Also, create pages that primarily aim to educate and inform the reader. Copycats never win the long game. . But don’t copy.

Briefing 114
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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives revenue growth. Win competitor’s customers with intent-based targeting Conclusion. Find your differentiator through competitive analysis.