Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. What is Competitive Intelligence? But how do we measure how effective it is?

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ArchIntel

NOVEMBER 18, 2020

Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.

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ArchIntel

JUNE 9, 2021

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.

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Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

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Crayon

JANUARY 23, 2023

When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).

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Crayon

JULY 23, 2021

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Marketers get insights that they can use to optimize their messaging. Sales reps get insights that they can use to improve their objection-handling tactics.

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ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. What is competitive intelligence? ArchIntel™ -.

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Aqute Intelligence

AUGUST 30, 2023

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Look for veterans who understand market trends, newcomers with fresh perspectives, and those who consistently achieve or surpass their targets.

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Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

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ArchIntel

OCTOBER 19, 2020

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. .

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Crayon

APRIL 12, 2023

In our fifth installment of the Crayon Customer Corner, we sat down with Dan Dearing — Senior Director of Product Marketing at SafeGuard Cyber.

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ArchIntel

JUNE 8, 2021

Cloud platform provider NICE CXone is looking for a manager of market and competitive intelligence who will be responsible for monitoring market trends , industry dynamics and key competitors. Specifically, the manager will track competitor activities such as go-to-market strategies , pricing and product direction.

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ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. However, an article on Product Marketing Alliance’s website on Monday said that good CI pays dividends , aiding in the development of one’s product messaging and product messaging. ArchIntel™ -.

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ArchIntel

MARCH 23, 2021

Axon Enterprise is currently recruiting a senior marketing coordinator of competitive intelligence to be based in the company’s Scottsdale, Arizona, headquarters. Applicants for the job vacancy are required to possess a degree in marketing or in a related field. ArchIntel™ -.

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ArchIntel

OCTOBER 9, 2020

August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in Competitive Intelligence Virtual Event.

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Crayon

JULY 25, 2023

Here at Crayon we surveyed the market for the 2023 State of Competitive Intelligence report to get a deeper understanding of how teams rank the importance of different types of intelligence. More specifically, we listed intel source options and asked “How valuable do you consider each source of intelligence?”

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ArchIntel

MARCH 3, 2021

A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own.

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ArchIntel

OCTOBER 15, 2020

Competitive intelligence revolves around data analysis. Competitive intelligence revolves around data analysis. That’s where the heart of a competitive intelligence report is born. ArchIntel: What are some of the lessons you’ve learned throughout your career in competitive intelligence?

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Crayon

DECEMBER 21, 2020

Ameeta is a strategy and marketing expert and consultant , often serving as an interim CMO. Before entering a new market or taking on new competition, it's critical to be as deliberate as Armstrong was before taking that first stride. The following post was written by Ameeta Soni.

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ArchIntel

MARCH 31, 2021

Octopus Intelligence reveals in its website how it helped such a company, an iconic British fashion brand, identify weaknesses in its age-old way of conducting business and win back the market share it lost to competitors. Octopus said that its mission involved informally surveying fashion shoppers.

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Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals.

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Netbasequid

MAY 31, 2021

Competitive intelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. Winning the social media game. Winning with Social Media Intelligence & Planning.

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ArchIntel

OCTOBER 29, 2020

Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.

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ArchIntel

AUGUST 3, 2021

Computer software company Harness is looking to hire a full-time competitive intelligence manager to join its team in San Francisco, California. Having knowledge in win-loss analysis and data visualization is a plus. The post Harness Posts Job Vacancy for Competitive Intelligence Manager appeared first on ArchIntel™.

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ArchIntel

MARCH 30, 2021

“The global software as a service (SaaS) market size is expected to reach $185.8 billion by 2024, rising at a market growth of 21.4% ” — Research and Markets. BetterCloud is recruiting a new competitive intelligence manager for its operations in Austin, Denver, and Salt Lake City, Utah.

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ArchIntel

MAY 12, 2021

Author Itai Shapira explained that businesses are constantly striving to understand their competitors’ intentions, actions and vulnerabilities; then to use that knowledge to develop and implement a corporate strategy that wins in the market. intelligence, “compatible with the evolutionary nature of competition itself.”.

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ArchIntel

OCTOBER 5, 2020

When you take the very core of competitive intelligence: What do you want to know, and what do you want to do? The fundamentals of competitive intelligence don’t change.”. The fundamentals of competitive intelligence don’t change.”. ArchIntel: How do you measure success in competitive intelligence?

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ArchIntel

NOVEMBER 2, 2021

Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The CI senior manager must be capable of analyzing data, distilling it and communicating insightful and actionable business intelligence for strategic decision-making. ArchIntel™ -.

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Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. Creating Sales Enablement Assets.

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ArchIntel

APRIL 27, 2021

Conor Bond , a content marketing and search engine optimization specialist at Crayon , recently wrote an article discussing the five goals of competitive intelligence. The first goal is to win deals. The first goal is to win deals. The second goal is to improve market positioning. ArchIntel™ -.

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Aqute Intelligence

APRIL 13, 2023

Most of what they say may seem like soft marketing content, but they can provide highly relevant information: Pricing : Software companies often provide some indication pricing on their website. Marketing : If nothing else, websites have plenty of information about competitor’s messaging. How do they present themselves?

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ArchIntel

OCTOBER 23, 2020

Laurie Young , director of Competitive Intelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitive intelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.

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ArchIntel

FEBRUARY 23, 2021

Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.

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Crayon

APRIL 27, 2023

According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. More battlecard adoption resulted in an increased competitive win rate for Alteryx. The best part? The best part? So, how did he do it?

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ArchIntel

AUGUST 31, 2021

Delfi Diagnostics is recruiting a competitive intelligence and market research senior manager for placement in its offices in Palo Alto, California. On top of this, the winning applicant will also conduct forecasting and analytics related to product and pipeline planning, business development and commercial needs.

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Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

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