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Competitive Intelligence Services

Aqute Intelligence

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market.

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Measuring the Value of Your Competitive Intelligence Program: Top Metrics to Consider

Aqute Intelligence

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. What is Competitive Intelligence? But how do we measure how effective it is?

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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

Every sales call, every client meet-up – they're picking up valuable nuggets of information about your competitor's moves, pricing strategies, and winning feats that can be important for your business. Can you shed light on a recent win or loss against our main competitors? Ready to ramp up your competitive intelligence game?

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Competitive Intelligence Spotlight #33: Marcia Altgilbers, Competitive Intelligence & Price-to-Win Director of BAE Systems

ArchIntel

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. .

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Marketing Applications of Competitive Intelligence

ArchIntel

The article focuses on CI’s importance in understanding brand perception, winning at social media and finding the right news outlets to sway customers. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.

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Using Competitive Intelligence to Move the Company Ahead

ArchIntel

However, making one’s product stand out requires intimate knowledge about what the competitor is offering. The post Using Competitive Intelligence to Move the Company Ahead appeared first on ArchIntel™.

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Competitive Intelligence Spotlight #32: Fred Avila, Director of Price-to-Win at Alion Science and Technology

ArchIntel

Competitive intelligence revolves around data analysis. Competitive intelligence revolves around data analysis. That’s where the heart of a competitive intelligence report is born. ArchIntel: What are some of the lessons you’ve learned throughout your career in competitive intelligence?