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Luxury Hotel Brand Uses Online Management, Competitive Intelligence to Improve Customer Engagement

ArchIntel

Marketing Tech News explores how a luxury hospitality brand uses online marketing and competitive intelligence to improve its presence and overall performance. The company used metrics from Yext’s competitive intelligence to inform its strategic business decisions.

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2023 Global Consumer Insight Analytics Report Reveals Research Trends

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And our 2023 Global Consumer Insight Analytics survey report showcases how marketers across various industries leverage consumer research to promote brand recognition and drive business growth. Be sure to check out our 2023 Global Consumer Insights Analytics Report. We highlight some key points from the report below!

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Executive Profile: Anindita Niyogi, Global Business Analytics and Insights Director at Pfizer

ArchIntel

Anindita Niyogi is the director of global customer analytics and insights at Pfizer , one of the pharmaceutical companies that has developed a vaccine for the novel coronavirus disease. The post Executive Profile: Anindita Niyogi, Global Business Analytics and Insights Director at Pfizer appeared first on ArchIntel™. ArchIntel™ -.

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Global medical equipment company discovers a new competitor…and a new market

Fuld

Fuld provided competitive insights for t he company to implement a renewed sales and marketing strategy and recover market share. During 2020 and 2021, a leading medical equipment manufacturer experienced a slowdown in the sale of diagnostic machines to hospitals. Approach . Contact us today to find out more. .

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Ceridian Hiring Senior CI Marketing Manager

ArchIntel

Florida-based intelligence company Ceridian is hiring a competitive intelligence marketing senior manager. The senior manager will work with other teams to address global competitiveness, create training content, monitor the company’s position against its competitors and study data for decision-making.

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Competition in US Health Care Sector Seen to Rise Amid Pandemic

ArchIntel

health care sector is seen to experience an unprecedented level of competition. Through all this, competitive intelligence professionals will surely be pushed hard to generate much-needed insights. Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis.

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Rebound Forecasted for US Construction Sector Following Pandemic-Induced Sluggishness

ArchIntel

Not surprisingly, the overcrowding seen in medical facilities during the past year is expected to contribute substantially to a hospital construction boom. It will be up to the industry’s competitive intelligence professionals to find opportunities amid the chaos generated largely by the health crisis.