Zoominfo

JANUARY 31, 2018

In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. For industry think about the different types of businesses you work with—like retail, hospitality, or banking. This tactic is particularly influential for e-commerce websites. Don’t wait!

Marketing 124

Marketing Marketing Copywrite Hospitals 124

Moz

MAY 10, 2020

However, I've learned over the past year that there are ways to remain creative even within a grander, primarily SEO-driven strategy. If a marketer stumbled across it, they wouldn't learn much. If you're a marketer in the catering or hospitality industries, consider speaking to top chefs in the area.

Brainstorming 70

Brainstorming Briefing Commerce Hospitals 70

Moz

JUNE 8, 2020

One of the hard lessons so many of us have learned from the past few months is that our local communities are neither prepared for disasters nor sufficiently self-sufficient to meet all basic needs. Now it’s time to research specific demand. Crosscheck demand via keyword research tools. Let’s think this through together today.

Alliance 72

Alliance Business Marketing Marketing 72

Alpha Sense BI

MAY 5, 2023

With the current heavy focus on value-based care—a medical philosophy that focuses on improving outcomes and reducing costs for patients—many hospitals and health systems are merging to gain scale, reduce costs, improve their negotiating power with payers and suppliers, and gain the ability to invest in new technologies and services.

Biotech 97

Biotech Capital Banking Startups 97

Moz

JANUARY 28, 2019

If you’re marketing a local business that hasn’t created a B2B offering yet: Research your neighborhood and your community to determine what kinds of businesses are present around you. If you’re not sure, reach out to your local Chamber of Commerce or a local business association like AMIBA to see if they have data they can share with you.

Restaurants 60

Restaurants Marketing Marketing Travel 60

SpyFu

JUNE 7, 2021

Image via HubSpot In this comprehensive guide to SEO for ecommerce website, you’ll learn a step-by-step process to implement SEO for your business. Recent research by SEMrush showed that search engines account for 37.5% Also, comprehensive competitor research helps you understand your competitors’ SEO strategy. Let’s dive in.

Research 98

Research Security Security Hospitals 98

Moz

DECEMBER 5, 2018

All you need is the right tools for the research phase! Let’s say that the innkeeper wants to know how the big Tribal resort casinos are earning publicity and links, in the hopes of finding opportunities for a smaller hospitality business, too. We’re going to use Moz’s Link Intersect tool to do this research for Bottger Mansion.

Profiling 52

Profiling Restaurants Hospitals Travel 52