Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. Sales strategies vary based on the customer segment, region , and team structure.

Sales 130

Sales Sales Enablement Technology Technology 130

Wink Intel

NOVEMBER 14, 2022

Simplicity’s enhanced planning platform represents a new standard for digital sales enablement of IUL and is demonstrable example of Simplicity’s unrivalled commitment to advancing the sales of life insurance through education and technology. About Simplicity Group.

Sales 40

Sales Education Sales Enablement Technology 40

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Sales 154

Sales Startups Sales Enablement Technology 154

Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Keep reading!

Sales 185

Sales Sales Enablement Technology Technology 185

Alpha Sense BI

APRIL 26, 2024

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Gone are the days of strategies based on instincts and educated. Now, data and analytics reign supreme when it comes to running a successful sales organization. Gather and analyze this data so you can prove how effective data-driven sales can be.

Sales 170

Sales Startups Technology Technology 170

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Sales 187

Sales Win Gaming Research 187

Zoominfo

OCTOBER 22, 2019

Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. That means it’s time for a sales kickoff.

Sales 100

Sales Entertainment Knowledge Learning 100

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Sales 100

Sales Win Gaming Research 100

Zoominfo

JULY 14, 2023

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever.

Marketing 130

Marketing Marketing Sales Research 130

Zoominfo

AUGUST 12, 2020

But what does the structure of a B2B sales organization look like as we enter the next decade? What focus areas should Chief Revenue Officers be asking themselves as they plan out go-to-market motions. But before we do, let’s examine where things go wrong and address perhaps the most challenging problem sales leaders face: turnover.

Sales 200

Sales Sales Enablement Knowledge Win 200

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Innovation 246

Innovation Sales Enablement Profiling Education 246

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Innovation 130

Innovation Sales Enablement Profiling Education 130

Zoominfo

AUGUST 12, 2020

But what does the structure of a B2B sales organization look like as we enter the next decade? What focus areas should Chief Revenue Officers be asking themselves as they plan out go-to-market motions. But before we do, let’s examine where things go wrong and address perhaps the most challenging problem sales leaders face: turnover.

Sales 100

Sales Sales Enablement Knowledge Win 100

Zoominfo

JUNE 1, 2020

Discovery calls can make or break your sales process. They are especially critical when markets tend to be competitive or emerging, which means more responsibility is placed on reps to make a strong case to buy. If they’re too busy, at least prospects will have a better idea of what you’ll cover together on the call.

Education 130

Education Sales Knowledge Research 130

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing.

Sales 206

Sales Sales Enablement Research Management 206

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing.

Sales 170

Sales Sales Enablement Research Management 170

Zoominfo

FEBRUARY 14, 2018

So, to get you in the right frame of mind and prepare you for our upcoming event—we’re giving you 15 of the best blog posts about sales productivity. This list includes some of our own blog posts, as well as some great posts from other businesses. 6 Outdated Sales Techniques That Hurt Your Productivity. Sales productivity.

Sales 176

Sales Education Market Segmentation Sales Enablement 176

Datapine Blog

JULY 14, 2022

Implementing a data-driven sales strategy is a sure-fire way to acquire quality leads and identify business opportunities. It can help your team make informed sales decisions as per customer preferences, competitor activity, and market changes. Take the approach that best suits your business.

Sales 68

Sales Gaming Competitor Analysis Win 68