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15 Examples of Creative B2B Content Marketing Done Right

mention

In the event your business has yet to find its Michelangelo, here are 15 inspiring examples of content marketing done right. Copywriting: The Definitive Guide. In this instance providing valuable industry knowledge not only boosts website traffic, but also brand strength and relevance. Source: Harvard Business Review.

Marketing 350
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Like the plays of an NFL team, its contents lay out how you win.

Marketing 124
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The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

Matt covers the entire pipeline – demand generation , lead management , sales effectiveness, technology, and more – all focused on helping you find, manage, and win more business. B2B Revenue Leadership If you’re interested in B2B revenue leadership this is the show for you. Selling Disruption Show Podcast host Mark S.

Sales 100
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Dynamic talent sourcing gains traction for filling skills needs

CIO

To create Witricity’s roadmaps for business development, market analysis, and product development, Edmunds needed input from seasoned management consultants. The Catalant platform enables the immediate connection between business strategy and resources. Business models can also vary widely. They offered project management.

Startups 325
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The Ultimate List of Marketing Podcasts

Zoominfo

Learn the strategies top marketing experts use to grow their businesses. Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Yeah, That’s Probably an Ad is an award-winning podcast from AdWeek. Here’s the iTunes rundown: How do I start an online business?

Marketing 252
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What is A/B Testing? The Complete Guide: From Beginner to Pro

CXL

Online, the process for A/B split-testing considers business goals. It weighs risk vs. reward, exploration vs. exploitation, science vs. business. Then, to “pull the winning slot machine arm more often,” the algorithm updates based on which variation is “winning.” How to improve A/B test results.

Win 106
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Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

Moz

Low knowledge. So if you're anything like every other SEO ever, you might be running into low knowledge and understanding of search, either on the client side or within your own agency. But on the agency side or individual practitioners, they said low understanding or knowledge of search on the client side was their biggest blocker.