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What is Consumer Behavior in Marketing?

Netbasequid

Odds are, you’d rather go with option two and score more consistent marketing wins. For messaging that appeals to your audience, you have to understand what’s driving them, as these stats suggest: 69% of people surveyed by Nielsen said they turned to e-commerce to buy household goods for the first time during the pandemic.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Like the plays of an NFL team, its contents lay out how you win. A winning play relies on every team member knowing their role and working together to execute it.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Incorporate brief statistics into review request campaigns, encouraging respondents to voice their educated opinions on why they choose to shop locally with you. In particular, marketing on the promise of dubious convenience is as old as commerce. Simmering success this year for a better Small Business Saturday in 2021.

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

The majority of our growth typically comes from better serving and expanding existing relationships, not winning big chunks of new business. You have to create a culture where everyone wins when one of us wins. One simple change is adding keywords and questions to a new content brief prior to creating content.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

You’ll likely find these types of organizations’ websites in your competitor’s backlink profile, such as Chamber of Commerce websites or the local YMCA. Give a brief summary of who you are, what you do, and your interest in contacting them. might be fine when outreaching to the author of a blog, while “Hello Ms. Introduction.