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What is Consumer Behavior in Marketing?

Netbasequid

From sun-up to sundown, consumers face an onslaught of marketing messages. Odds are, you’d rather go with option two and score more consistent marketing wins. To that end, we’ll explore what consumer behavior means to marketing with a focus on: What is consumer behavior? What is Consumer Behavior in Marketing?

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US Transportation and Logistics Sector Facing Risks and Rewards in Equal Parts

ArchIntel

Richard Peña is a competitive and market intelligence manager at UPS Healthcare and Life Sciences, working out of the New York City Metropolitan Area. He began working for the logistics company, whose services now extend to the health care market , in 1992 as a finance and accounting supervisor. Richard Peña, CI and MI manager, UPS.

Profiling 104
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Data-Driven Product Assortment Optimization for Online Retailers

Data Hut

This blog will brief you on assortment planning and optimization and offer tips that can help you in the process. For instance, souvenir shops attract people from different walks of life -- local shoppers, travelers, young and old. However, customers' behavior in the 21st century is different and will evolve more in the coming years.

Retail 52
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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

We solve digital marketing problems faster by pooling our knowledge. Demonstrating more bang for their marketing bucks makes it easier for them to say yes and invest. One simple change is adding keywords and questions to a new content brief prior to creating content. Reduce cannibalism and competition. Identify new capabilities.

Win 71
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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. You can enjoy her previous articles here.