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How to create a culture of innovation

CIO

A shift has occurred and IT is now viewed as an equal partner in driving business growth with CIOs recognized as the de facto leaders of innovation. Here, they and others share seven ways to create and nurture a culture of innovation. Innovation is a double-edged sword: It is critical to growth — but that’s also what makes it risky. “It

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CIO Brett Lansing’s five-point approach to building followership

CIO

You need to lower barriers to brainstorming and innovation,” he says. Lansing learned this not long after starting these meetings, about ten years ago at a previous employer, where the forums regularly drew 30 to 45 attendees. To help keep this focus, Lansing says it’s vital to celebrate small wins — progress, not perfection. “We

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7 traits of inspirational IT leaders

CIO

Team members must feel empowered to do great things, such as by sharing innovative ideas to serve customers in the ways they want to be served. “We We don’t have an innovation lab or an innovation team; innovation is everybody’s job,” Pappas states. Inspirational CIOs avoid getting sucked into political battles, she adds.

IT 870
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15 Examples of Creative B2B Content Marketing Done Right

mention

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. Source: Asana.

Marketing 350
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10 Tips to Leverage AI in Social Media Content Creation

mention

It’s easier than ever to build a consistent, engaging presence across all platforms, by investing in these innovative tools that have supplemented traditional online poster makers and drawing tools. It’s a win-win. Your customers will notice the difference. And your brand will stand out from the crowd.

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

In this article, you’ll learn how to develop a marketing strategy for the growth stage. For this reason, the growth stage is the best time to innovate: first by introducing new product features or product lines to diminish competitors attempting to copy, then by capitalizing on your standing to position your product as the best choice.

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What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

The correct answer is: everybody has an opinion, but nobody knows, and you shouldn’t care.” – Timo Elliot, Innovation Evangelist at SAP. Using our previous definitions, BI would be the process of identifying all the statistics and plays that led to your team winning. On the other side of things, BA is more technical.