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Never Run Out of Great Blog Ideas! 40+ Blog Topic Tips for Your Business

Weidert Group

An inbound marketing plan that works to grow your business requires a consistent flow of up-to-date, valuable information that your target audience cares about. Your company blog is an essential part of the mix. Plus, there’s the pesky perennial question: What should you be blogging about, anyway?

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A Roadmap to Set SMART Digital Marketing Goals

mention

Not all marketing goals are created equal. The truth is that an objective is nothing without: An action plan to implement it A realistic timeline to achieve it A set of metrics to analyze its success. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing.

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Go-To-Market Motions Part II: How ZoomInfo Created a Winning Sales Team

Zoominfo

Part one of our GTM series was all about our inbound go-to-market motions. 250+ inbound demos booked 225+ opportunities created. Our feeder systems put inbound Sales Development Representatives (SDRs) in a position to eventually become Account Executives, Account Managers or even team managers. Doubling Down on Process.

Win 200
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The Demand Generation Strategy Guide

Zoominfo

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

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The Demand Generation Strategy Guide

Zoominfo

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

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Social Media’s Missing Ingredient

Digital B2B Marketing

You have a clear strategy, well-defined goals and an execution plan. With daily reporting, weekly results reviews and quarterly budget evaluations, long-term planning is increasingly challenging. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly.

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