mention

JUNE 29, 2022

Most businesses have to demonstrate their ROI to prove that their marketing strategy will be successful. Without knowing how much your marketing efforts return based on the dollar, you won’t know which strategy is performing the best. However, SEO often stops tracking at KPIs, like ranking positions and traffic. Here’s how to do it.

Marketing 362

Marketing Marketing Banking Education 362

Zoominfo

MAY 31, 2018

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation.

Education 217

Education Marketing Marketing Information 217

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Sales 200

Sales Marketing Marketing Information 200

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Sales 100

Sales Marketing Marketing Information 100

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

Analysis 55

Analysis Commerce Algorithm Entertainment 55

Moz

AUGUST 12, 2019

Some business owners become so worried about negative reviews, they head to fora asking if there is any way to opt-out and even querying whether they should simply remove their business listings altogether rather than face the discordant music. But hang in there. Local business customers may be more forgiving than you think. percent to 12.8

Sports 62

Sports Win Loss Finance 62

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Why is email hygiene important? Keep reading.

Marketing 224

Marketing Marketing Information Management 224