Remove blog competitive-intelligence-platforms-for-b2b-technology-companies
article thumbnail

10 Best Lead Generation Tools in 2023

mention

Are you struggling to generate leads for your B2B business? With the fierce competition in the market, it’s no surprise that many businesses struggle to generate a steady stream of qualified leads. Lead generation tools can be a game-changer for your B2B sales strategy. But fear not!

Profiling 343
article thumbnail

4 Ways Technology Has Changed B2B Selling

Zoominfo

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Although these changes are often exciting, keeping up with the evolving technological landscape can feel like a full-time job. Here are five important ways technology has permanently changed B2B selling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Ways to Improve Your Website with Artificial Intelligence

Zoominfo

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. 1. Website Creation.

article thumbnail

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Buyers have unprecedented tech choices, making the martech landscape more competitive than ever. What is a Marketing Technology Stack?

Marketing 130
article thumbnail

The Definitive Guide to Market Intelligence

Zoominfo

Attempting to grow your business without market intelligence is a lot like driving without directions. Businesses are catching on to the importance of market intelligence. In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ).

article thumbnail

The Content Marketer’s Guide to Predictive Analytics

Zoominfo

In fact, 63% of marketing executives feel strongly that data-driven marketing is crucial to success in our hyper-competitive global economy ( source ). Fortunately, we live in an age of technological innovation—an age where artificial intelligence and machine learning have quickly become the gold standard. Ready to learn more?

article thumbnail

Using Artificial Intelligence to Recruit Top Talent

Zoominfo

As adoption of artificial intelligence (AI) grows, innovative ways to use AI in the recruiting field continue to emerge. Yet, as talk of AI grows, more recruiting professionals have come forward to voice an underlying fear that these systems and technologies will eventually replace human recruiters and completely automate the hiring process.