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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

The consumer and retail (C&R) industry is evolving rapidly due to a combination of new innovations and technologies, shifts in consumer preferences and behaviors, and macroeconomic events hindering sector growth. To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research.

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The 12 best market research tools for reliable data analysis in 2023

ATTEST

You’re doing your own market research. Launch your next product with a data-driven strategy Attest’s market research platform comes complete with a team of insights professionals who will help your team get real results from your survey data. Because you only get to spend every dollar once, right? Strapped for time?

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10 Best market research companies in the UK for reliable data and analysis

ATTEST

Market research companies in the UK can help you make strategic business decisions with consumer insights. These market research agencies use quantitative and qualitative research methods to help you assess the competition, buyers’ pain points, and motivations. Company Location No. Company Location No.

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Ep. 406 – Nadia Masri, founder of Perksy, on how to Navigate a Successful Career in Market Research

Happy Market

Founded in 2015, Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z. Prior to founding Perksy, Nadia founded and operated several companies including Four sixty, a digital marketing platform for e-commerce retailers, and Birdcage Magazine.

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Top 15 consumer insights companies for data-driven customer profiling in 2023

ATTEST

That’s why you need a consumer insights company that specializes in offering data-driven market research findings. A consumer insights company or platform uses qualitative and quantitative research methods to capture and analyze customer data relevant to your brand.

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Manufacturing Trends and Outlook for 2024

Alpha Sense BI

For example, machine learning algorithms can boost innovation by analyzing vast amounts of data—including market trends , customer preferences, and historical performance—to identify patterns and generate new ideas faster and more effectively than humans can alone.

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9 Competitive Intelligence Tools to Trial in 2023 (Free & Paid)

Alpha Sense BI

For macro topics or industry updates, AlphaSense’s automated and customizable real-time alerts help you personalize your benchmarking process and ensure you are the first to know of anything with the potential to impact your strategy.