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The 10 Best Competitor Analysis Tools for 2024

SpyFu

The right software can make competitor analysis more informed, accurate, and efficient. Why Competitor Analysis Matters In today's fast-paced digital landscape, businesses can't afford to operate in a vacuum. But manually tracking their every move is time-consuming and inefficient.

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Top 10 Questions to Ask in Competitive Analysis Projects (Deeper Dive)

Aqute Intelligence

At each stage of your project, you’ll be taking the time to identify competitors, research strengths and weaknesses, find solid data and benchmark against your own business. So what questions make for a good competitor analysis project? Having the upper hand in competitive intelligence will help your business succeed.

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Find competitors’ customers using public sources

Aqute Intelligence

And it can help a company benchmark their own success e.g. by comparing how many Fortune 500 companies a company and its competitors have, or how many customers in an industry, and so on. You don’t always have to pay an agency to find who are your competitors’ customers. For example, you may want to know if Apple uses SAP.

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How to Conduct Competitive Intelligence Research

Owler

Expand your competitive landscape by considering related industries and determining potential competitors from lateral sectors. Having access to a substantial amount of information can give your business unprecedented data about your customers and their competitors—quantitative and qualitative alike.

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When clients ask us to analyze their own business

Aqute Intelligence

We sometimes get asked by clients whether we can conduct ‘competitor’ analysis of their own business. It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. the client already knows this about themselves.

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Local SEO For Small Businesses: Strategy, Planning, And Result [Template Included]

E2M

These could be anything from increasing the web traffic to enhancing Google Business Profile visibility. e) Increase Google Business Profile Visibility. Optimizing Google Business Profile is integral to a successful SEO for small business. As a result, your client’s Google Business Profile will get better online visibility.

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How Competitive Analysis Will Benefit Your Company

Owler

How to Conduct a Competitor Analysis A comprehensive competitive analysis supports company goals by providing valuable information to help you hone in on your target market. Let’s go in-depth about the process below: Identify Your Direct Competitors A competitor analysis starts with defining your direct competitors.