Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. Intent lift.

Marketing 130

Marketing Marketing KPI Startups 130

Netbasequid

MAY 21, 2021

Agorapulse offers a benchmarking page to set your goals and then track them, revealing if your content is performing well and pinpointing areas that may require more attention. One highlight of this tool is that it allows you to run competitions, quizzes and sweepstakes on your timeline to further engage your followers. Agorapulse.

Marketing 98

Marketing Marketing Benchmarking Analysis 98

Datapine Blog

AUGUST 29, 2022

Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage. 6) Lean Analytics: Use Data to Build a Better Startup Faster, by Alistair Croll and Benjamin Yoskovitz. Your competition will use this book to outgrow you.”. million searches per day and 1.2 trillion each year.

Data Mining 105

Data Mining Predictive Analytics Startups Data Analysis 105

ATTEST

FEBRUARY 11, 2020

To answer those questions, let’s look at two specific ways that listening to customers over consumers can actually hurt your company, whether you’re a startup or the incumbent. You probably have larger marketing and innovation budgets than anyone else, and you’ve got the competitive advantage of brand awareness in your favour.

Startups 52

Startups Innovation Benchmarking Gaming 52

ATTEST

FEBRUARY 11, 2020

To answer those questions, let’s look at two specific ways that listening to customers over consumers can actually hurt your company, whether you’re a startup or the incumbent. You probably have larger marketing and innovation budgets than anyone else, and you’ve got the competitive advantage of brand awareness in your favour.

Startups 52

Startups Innovation Benchmarking Gaming 52

Alpha Sense BI

JUNE 23, 2023

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

Market Research 52

Market Research Marketing Research Research Marketing 52

Tinuiti

DECEMBER 22, 2023

eBay eBay—fast approaching its 30th birthday—proved they ‘still have it’ in 2022 by nabbing the top spot in eMarketer’s first ever “ Retail Media Perception Benchmark Survey ” for several components, including targeting and measurement, and platform experience. If you’re strapped for time, the post on Griffin 2.0, Sorry, Amazon.)

Retail 130

Retail Commerce Sales Security 130

Tinuiti

DECEMBER 22, 2023

eBay eBay—fast approaching its 30th birthday—proved they ‘still have it’ in 2022 by nabbing the top spot in eMarketer’s first ever “ Retail Media Perception Benchmark Survey ” for several components, including targeting and measurement, and platform experience. If you’re strapped for time, the post on Griffin 2.0, Sorry, Amazon.)

Retail 130

Retail Commerce Sales Security 130

Thinknum

MAY 2, 2022

So the number one way would be using a competitive intelligence to drive rapid recruiting. And it's a very simple way to be able to kind of see the competitive landscape and understand what's going on, you'd also use the data to look at yourself too, as well. And suddenly you're competing with them.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Alpha Sense BI

NOVEMBER 9, 2022

Alphabet confirmed its acquisition of Alter, an AI-avatar startup backed by Twitter, for ~$100M. When benchmarked against peers in the industry, Raytheon’s margin movement was quite volatile this quarter. Additionally, YouTube’s topline was impacted by lower monetization capability as Shorts increased its share of total watch time.

Sales 52

Sales Loss Capital Biotech 52