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Competitive Intelligence Services

Aqute Intelligence

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market.

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Marketing Applications of Competitive Intelligence

ArchIntel

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.

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How to Grow Your Social Presence Through Competitive Benchmarking

ArchIntel

Brent Barnhart , a writer and content critic, recently published an article that helps businesses grow their social presence through competitive benchmarking. In his article published on Sprout Social , Barnhart explained that competitive benchmarking is the process of comparing a company’s campaigns with those of its competitors.

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How to Keep Up with Competitive Benchmarking

Netbasequid

Finding a foothold in competitive intelligence that gives you the broadest view of competitor performance is where you begin – and then you build out from there. Knowing this, we’ll speak to getting a solid start in competitive benchmarking with a look at: Getting started with competitive benchmarking.

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The Role of Competitive Intelligence and Analysis in Marketing

Netbasequid

Competitive intelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. Winning the social media game. A “newsy” opportunity. Sentiment and share of voice.

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The Backbone of Competitive Intelligence: Linking

Engage3

Product linking is the backbone of a good competitive intelligence program. Without a high-quality scalable linking capability, a retailer would have mountains of competitive data with no insights. Retailers have turned to additional data sources like web scraping to collect large amounts of competitive data.

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A Handbook to Competitive Intelligence Research for Your Business

Netbasequid

Here, we’ll explore how to stand out in your category with our handbook to competitive intelligence strategies for your business. Specifically, we’ll break down the topic with a focus on: Defining competitive intelligence. Why competitive intelligence research is essential for businesses.