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Battlecards: a necessary sales resource

Primary Intelligence

One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy.

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Sales Battlecards: Best Practices That Will Help Your Sales Reps Win More Deals

Evalueserve

Understanding Battlecards: What are they? In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal. On average, 28% of your pipeline is lost to competitors.

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Boost Your Sales Strategy with our Effective Battle Cards Workshop

SCIP

TRAINING & CERTIFICATION COMPETITIVE SALES BATTLE CARDS: Analysis-Based Approaches to Drive Effective Results June 11, 13, 18, 20, 2024 10:00 AM-02:00 PM (ET each day) WORKSHOP OFFERINGS! This workshop is your chance to: Learn critical analysis techniques that are the foundation of every battle card.

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Boost Your Sales Strategy with our Effective Battle Cards Workshop

SCIP

TRAINING & CERTIFICATION COMPETITIVE SALES BATTLE CARDS: Analysis-Based Approaches to Drive Effective Results June 11, 13, 18, 20, 2024 10:00 AM-02:00 PM (ET each day) WORKSHOP OFFERINGS! This workshop is your chance to: Learn critical analysis techniques that are the foundation of every battle card.

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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. Crayon Crayon offers comprehensive competitive intelligence solutions for marketing, sales, and product management teams.

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Using Competitive Intelligence to Move the Company Ahead

ArchIntel

A good starting point to get hold of this information is to interview one’s sales representatives as well as customers, Bond said. Armed with quality CI from the above-mentioned research efforts, the mission now shifts to exploiting what has been learned to give one’s firm a strategic advantage.

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Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence

Primary Intelligence

While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.