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Battlecards: a necessary sales resource

Primary Intelligence

Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Make it available.

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Sales Battlecards: Best Practices That Will Help Your Sales Reps Win More Deals

Evalueserve

Understanding Battlecards: What are they? Winning against competitors isn’t natural skill alone – you can learn from the approach the top performers are using and give the entire sales team the ability to win against competition just as consistently. . 5 Battlecard Templates to Help Your Sales Reps Win More Deals. Value Matrix.

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Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence

Primary Intelligence

While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.

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Using Competitive Intelligence to Move the Company Ahead

ArchIntel

Armed with quality CI from the above-mentioned research efforts, the mission now shifts to exploiting what has been learned to give one’s firm a strategic advantage. Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products.

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How CI can increase revenues

SCIP

Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? - Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy. high-ROI battlecard program ?that

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Upcoming events from SCIP & partners

SCIP

How to Segment Data to Anticipate Competitor Activity & Generate Nuanced Market Insights Learn how to anticipate competitor movements through monitoring changes in how you and your competitors are being discussed online, and created tailored strategies.

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New training options

SCIP

JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ). Build battlecards sales will actually use (Sales needs & workflows, industry tiering, customer persona analysis).