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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. A ‘win predictor’ also gave fans real-time predictions as each match progressed.

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Sales Battlecards: Best Practices That Will Help Your Sales Reps Win More Deals

Evalueserve

In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Winning against competitors isn’t natural skill alone – you can learn from the approach the top performers are using and give the entire sales team the ability to win against competition just as consistently. .

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7 Top Competitive Intelligence Blogs Read in 2016

Cooperative Intelligence Blog

Templates for Win/Loss Analysis – The Win Loss request I get asked the most often is, “Can you share your Win Loss templates?” I break down Win Loss analysis questions into 4 buckets: relationship health, company reputation, product/service attributes, and servicing issues. These topics are timeless.

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Data supply-chain transformation: Aligning to win

CIO

Is your organization aligned to deliver quality data for analysis by intent, or by accident? Utilization of a RACI matrix is useful in aligning responsibilities with roles. While this may seem like an odd question, understanding organizational change levers can help uncover opportunities for improving your data supply-chain processes.

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7 Strategies for Conducting Online Market Research

Netbasequid

Competitive Analysis. A competitive analysis offers you intel on who your competitors are, and what their consumers have to say. A competitive analysis offers you intel on who your competitors are, and what their consumers have to say. Brand Loyalty Analysis. Keyword Analysis. You will crash.

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Crucial Competitor Tracking Tips & Ideas

Netbasequid

The market for Competitor Analysis Tools has experienced substantial growth and expansion in recent years (an expected annual growth rate of 13.8% (CAGR 2023 – 2030)). Creating a competitive analysis provides a strategic advantage by comprehensively understanding the competition. billion by 2023. If so, how did they do it?

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MozCon Virtual 2020: Top Takeaways from Day One

Moz

winning — Seth @ Goldstein Media (@GoldsteinMedia) July 14, 2020. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. The reality, however, is that most of our campaigns will be steady performers and the huge wins are actually just anomalies. Brand interest data.

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