Primary Intelligence

MAY 26, 2021

Knowing the competitive landscape. Knowing the competitive landscape. In fact, only 25% of lost deals state price affected the loss. Unless price is dramatically out of comparison with the competition, the buyer will always go with the solution that best solves their problem over a discounted option.

Competitive Landscape 176

Competitive Landscape Loss Sales Gaming 176

Contify

AUGUST 25, 2020

“After working with intelligence practitioners across industries, we’ve found that the most informed decisions are taken when they are made with a holistic view of the competitive landscape, derived from a combination of primary and secondary data.

Competitive Intelligence 64

Competitive Intelligence Research Primary Research Competitive 64

Netbasequid

JULY 24, 2023

Without accurate data, areas of inefficiency go unnoticed for long, leading to effects that compound into great losses. And companies listening online are better equipped to provide a winning customer experience as they understand customer behaviors, needs, and preferences—to discover products they aren’t making.

Pharmaceutical 52

Pharmaceutical Business Competitor Analysis Competitive Landscape 52

Evalueserve

JULY 2, 2021

Evalueserve hosted a Roundtable event for Professional Services firms where industry professionals came together to discuss challenges, best practices, and how they effectively use Competitive Intelligence to differentiate themselves in a competitive landscape. CI should be housed in Marketing and/or Strategy Teams.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Apprize360 Intelligence

DECEMBER 18, 2017

Because of the pervasive nature of customer opinion, it is important to integrate customer perceptions on the competition into your company’s mainstream CI analysis. Many organizations have robust win-loss interview or voice of the customer research programs that are often managed within product marketing.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

Contify

AUGUST 6, 2020

They often believe they “know everything there is to know” about their market and competitive landscape. How often is win-loss analysis deployed? Timeline analysis (T) I have witnessed numerous examples of organisations failing the first two “rules”. A trained MI/CI professional knows this is not possible.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Primary Intelligence

JUNE 10, 2021

With inaccurate forecasts, personnel turnover, and an ever-changing competitive landscape, our revenue goals can seem like they are slipping further and further away. How would it affect your revenue goals if you were able to identify those missteps in your sales processes and win 36% of your lost deals ? Use buyer feedback.

Sales 192

Sales Win Competitive Landscape Loss 192

Alpha Sense BI

APRIL 26, 2024

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Cost: Pricing for Klue is not publicly listed. Quotes are provided on an individual basis.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

Moz

MAY 5, 2020

Even if we knew nothing about the context and COVID-19, we could tell from just a few minutes of analysis that something serious is going on here. (1b) In Moz Pro, one quick way to assess overall weekly search visibility is to use either the main view under "Rankings" or go to the "Competition" tab. 1b) Did your rankings drop?

IT 74

IT Algorithm Competitive Landscape Competitive 74

Netbasequid

JANUARY 27, 2022

Tapping into a recent report, Mackey revealed that customer experience is going to be the greatest determinant of the success of businesses in beating their competition. Competitive intel uses powerful tools. Watch out for non-traditional competition. To ensure accuracy, your analysis must be focused and systematic.”

Competitive 97

Competitive SCIP Airline Industrial Espionage 97