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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base. Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data.

Analysis 167
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Delfi Diagnostics Seeks Competitive Intelligence and Market Research Senior Manager

ArchIntel

Delfi Diagnostics is recruiting a competitive intelligence and market research senior manager for placement in its offices in Palo Alto, California. The post Delfi Diagnostics Seeks Competitive Intelligence and Market Research Senior Manager appeared first on ArchIntelâ„¢.

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Competitive intelligence companies — the definitive list (2024 update)

Aqute Intelligence

Some provide additional services such as customer research and marketing strategy. Or they may focus less exclusively on competitive analysis, instead providing business intelligence, market intelligence, traditional market research or analysis of industry trends in addition to competitor intelligence.

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How to Master a Market Landscape Analysis in Three Steps

Alpha Sense BI

Whether you’re entering a new market, investigating nascent growth opportunities, or crafting a strategic recommendation, the first step to transforming that blank slate into a successful outcome is undoubtedly understanding the market landscape. Source: RBC Capital Markets Explore this search further in AlphaSense.

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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

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10 Market Research Tools to Trial in 2023 (Free and Paid)

Alpha Sense BI

With a proactive market intelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition. But how do you move away from reactive research processes? That’s where market research tools come in. What types of content are available through the platform?

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10 Market Research Tools to Trial in 2023 (Free and Paid)

Alpha Sense BI

With a proactive market intelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition. But how do you move away from reactive research processes? That’s where market research tools come in. What types of content are available through the platform?