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How Trend Analysis Works in Marketing

Netbasequid

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

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Take Control of Your Brand with Direct-to-Consumer (D2C)

Evalueserve

PepsiCo launched two new D2C e-Commerce Web Properties in 2020: PantryShop.com & Snacks.com. While other meal kit businesses struggled, HelloFresh’s aggressive marketing tactics added 1 million new customers in Q1 2020, after COVID closed restaurants and forced consumers to dine at home. billion) of total global sales.

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Listening for What Moves the MENA Audience

Netbasequid

Pretty much everyone jumped on the e-commerce bandwagon. Social listening and analysis, however, allows us an unbiased look at the topics that are generating the most conversation today. Summary Metrics | NetBase Quid Analysis, Jan’20-Jun’21, MENA. Sentiment Drivers – Things | Netbase Analysis, Jan’20-Jun’21, MENA.

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Concertgoers Mostly Happy to Return to Venues

Netbasequid

Restaurants, bars, and event venues are increasingly asking for proof of vaccination or a negative test result to reduce the spread of the virus. AEG Presents, a global live event company, just announced they’ll require all concertgoers and staff to show proof of full vaccination by October 1 at all its US events.

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The Best-Laid Plans: Can We Predict Anything About 2021?

Moz

This graph from Google Trends tells the story better than I can: The pandemic fundamentally rewrote the global economy in a way none of us has ever experienced, and yet we have to find a path forward. When can we expect the pandemic to end and businesses to reopen on a national and global scale? What do we know? Let's start small.

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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

Datapine Blog

And with that understanding, you’ll be able to tap into the potential of data analysis to create strategic advantages, exploit your metrics to shape them into stunning business dashboards , and identify new opportunities or at least participate in the process. Eric Reis started a global movement by releasing the book “The Lean Startup”.

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Lay the groundwork now for advanced analytics and AI

CIO

When global technology company Lenovo started utilizing data analytics, they helped identify a new market niche for its gaming laptops, and powered remote diagnostics so their customers got the most from their servers and other devices. After moving its expensive, on-premise data lake to the cloud, Comcast created a three-tiered architecture.

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