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24 Questions to Consider for Your Next SWOT Analysis

Crayon

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. If introspection were easy … nevermind.

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How to Create a SWOT Analysis to Update Your Organization’s Strategy

mention

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a method used to evaluate a company and its environment. It’s a framework that helps organizations identify internal and external factors that may impact their business. A SWOT analysis can help assess a business unit, product, service, or whole company.

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Using OANDA for Competitor Analysis

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The fact is if you're in business, you need to be collecting data on your competitors’ strengths to inform your competitive analyses. What is Competitive Analysis?

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5 Competitive Intelligence Templates to Use in AlphaSense’s Notebook

Alpha Sense BI

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery. Market Reaction: How did analysts respond to the call?

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More Entrepreneurs Convinced That Marketing Competitor Analysis Leads to Revenue Gain

ArchIntel

A recent blog entry on BiQ’s website describes marketing competitor analysis as an assessment of current and potential competitors’ strengths and weaknesses , an activity that aims to keep one’s enterprise on top of competitors at all times.

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Four Steps in Conducting Social Media Competitive Analysis

ArchIntel

Shannon Tien , the inbound marketing lead of social media management platform Hootsuite, and Christina Newberry , a freelance writer and editor, have provided a list of steps in conducting a competitive analysis on social media. The third step is to do a strengths, weaknesses, opportunities and threats analysis.

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How to Master a Market Landscape Analysis in Three Steps

Alpha Sense BI

But with the sheer amount of information available, conducting market landscape analysis isn’t always straightforward—even the term itself is vague at best. Below, we will explore how the AlphaSense platform enables you to surface the intelligence and insights you need to master market landscape analysis in three easy steps.