Smart Data Collective
JANUARY 19, 2022
Once you have outlined your strategy, you can start brainstorming ways to use data analytics technology to make the most of it. This is going to be a lot easier if you use predictive analytics technology to better understand the trajectory of the market. You need to address every point separately and make sense of the entire research.
Zoominfo
OCTOBER 15, 2020
Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective.
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Happy Market
DECEMBER 19, 2022
Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus.
Smart Data Collective
SEPTEMBER 20, 2023
While a lot of the discussions are centered around the hype of AI in marketing and some of its applications may be overblown, it is also going to be a gamechanger for the future. Strategy is no longer something dreamed up by humans in a brainstorming room on a Tuesday afternoon. It’s like this with marketing strategies , too.
SpyFu
FEBRUARY 10, 2021
Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. It takes time, patience, and practice—three elements that can be luxuries for many busy marketers. Sun Tzu once said, “ In the middle of chaos lies opportunity.”
Netbasequid
SEPTEMBER 30, 2022
New product development is the process of bringing a new product to the market! And to do that, businesses conduct ongoing market research throughout the process to ensure they are creating a product based on intelligence rather than intuition. Threats to the idea include competition, high market regulation, and security risks.
Netbasequid
JUNE 16, 2022
The process to sort this problem out requires referring back to your market research to narrow down the challeenges. When relying on traditional research methods, this would take two phases of market research and different strategies to arrive at an actionable conclusion. This is the hybrid research approach.
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