Remove Analysis Remove Brainstorming Remove Market Research Remove Marketing Research
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4 Ways AI Can Improve Your Marketing Strategy

Smart Data Collective

While a lot of the discussions are centered around the hype of AI in marketing and some of its applications may be overblown, it is also going to be a gamechanger for the future. Strategy is no longer something dreamed up by humans in a brainstorming room on a Tuesday afternoon. It’s like this with marketing strategies , too.

Marketing 261
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Build a Competitive Analysis Template

SpyFu

Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. It takes time, patience, and practice—three elements that can be luxuries for many busy marketers. Sun Tzu once said, “ In the middle of chaos lies opportunity.”

Analysis 116
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Hybrid Research Explained: What It Is & How to Use It

Netbasequid

The process to sort this problem out requires referring back to your market research to narrow down the challeenges. When relying on traditional research methods, this would take two phases of market research and different strategies to arrive at an actionable conclusion. This is the hybrid research approach.

Research 105
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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Once you have outlined your strategy, you can start brainstorming ways to use data analytics technology to make the most of it. This is going to be a lot easier if you use predictive analytics technology to better understand the trajectory of the market. You need to address every point separately and make sense of the entire research.

Marketing 242
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Top 15 consumer insights companies for data-driven customer profiling in 2023

ATTEST

That’s why you need a consumer insights company that specializes in offering data-driven market research findings. A consumer insights company or platform uses qualitative and quantitative research methods to capture and analyze customer data relevant to your brand.

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Hybrid Research Explained: What It Is & How to Use It

Netbasequid

The process to sort this problem out requires referring back to your market research to narrow down the challeenges. When relying on traditional research methods, this would take two phases of market research and different strategies to arrive at an actionable conclusion. This is the hybrid research approach.

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New Product Development Research: What It Is, Stages, and Examples

Netbasequid

New product development is the process of bringing a new product to the market! And to do that, businesses conduct ongoing market research throughout the process to ensure they are creating a product based on intelligence rather than intuition. Threats to the idea include competition, high market regulation, and security risks.