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AI marketing: How to leverage the innovative tech for e-commerce

bazaarvoice

AI has substantial benefits and applications in marketing in fact — so it’s time e-commerce companies got on board to leverage this transformative technology. By initiating an AI marketing strategy early, you’ll outpace the competition while becoming an industry authority on this emerging tech. Especially when it comes to AI marketing.

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7 Tips for Text Analysis Success

Netbasequid

Text analysis is the process of sorting, analyzing and gaining insight from text sources. Your approach to text analysis allows you to quickly gain broad understanding of overarching themes in your data sources or dial down further to paint with a fine brush. However, the world of text analysis can be a bit intimidating.

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Distributed Banking: Optimizing Channels for Deposit Growth

Acoustic

Banking is evolving to an approach quite similar to the distribution model of airline ticket sales. Airlines optimize sales performance by balancing the distribution of bookings across channels, for which banking will need to adopt a similar strategy.

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Distributed Banking: Optimizing Channels for Loan Growth

Acoustic

Some airlines, particularly low-cost carriers, opted out of providing seatback in-flight entertainment. The smartphone and tablet era enabled airlines to innovate with in-flight WiFi, leapfrogging into streaming entertainment with a bring-your-own-device model. Innovating direct loan engagement.

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5 Ways Your Brand Can (and Should) Use Big Data

ATTEST

They partnered with big data and predictive analytics provider IRI to obtain and analyse granular competitive data, by item and by store, on a weekly basis. Flying more than 30 million passengers a year, Scandinavian Airlines (SAS) generates copious amounts of data.

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