article thumbnail

How to Create a SWOT Analysis to Update Your Organization’s Strategy

mention

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a method used to evaluate a company and its environment. A SWOT analysis can help assess a business unit, product, service, or whole company. Below, we go into detail about how you can create a SWOT analysis and use it efficiently in your business. What Is SWOT Analysis?

SWOT 130
article thumbnail

Picking a Digital Marketing Niche for Your Agency

mention

Clients seeking services in that niche will naturally gravitate toward you, drawn in by your specialized proficiency and knowledge. You’ll have to constantly battle with the more established agencies and industry juggernauts that have a deep-pocketed advantage over you.

Marketing 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Competitive Portfolio Positioning in Asset Management: The Power of Generative AI

Alpha Sense BI

Capitalizing on Proprietary Knowledge In an age of dwindling resources, it is critical that investment teams can accelerate and centralize research findings and prevent the duplicity of work. AlphaSense’s Enterprise Intelligence unlocks the value of your firm’s prized internal knowledge using generative AI.

article thumbnail

Retrieval-Augmented Generation (RAG): What It Is and Why It’s an Essential Component of Enterprise AI

Alpha Sense BI

RAG grounds a large language model (LLM)— a type of AI program that can recognize and generate text, among other capabilities — in authoritative content by asking it only to reason over information retrieved from a specified set of data, rather than reproduce knowledge from its training dataset.

article thumbnail

Generative AI in Consulting

Alpha Sense BI

Does the risk of a new and potentially unethical technology like genAI outweigh the competitive advantage it offers? Vetting data sources that serve as the foundation for an AI system’s knowledge becomes critical to ensuring reliable results or decisions. The core of an unbiased algorithm starts with the content sets it’s based on.

article thumbnail

What Is Marketing Intelligence and Why Is It Important in 2022

Owler

Collective knowledge gathered across an entire industry brings many advantages. You might conduct a competitor analysis and use tools such as a SWOT analysis to gather this information and assess your competitors’ weaknesses, strengths, challenges, etc. Market analytics software enables this process.

article thumbnail

Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

Businesses are embracing a technology-driven approach to gain a competitive advantage. The immediate challenge for the survival of many organisations during the current time is how to recognise, prioritise, and adapt to the range of real external threats that now impact competitive advantage.